Core Points - The newly revised regulations for the management of tobacco licenses for electronic cigarette production and wholesale enterprises took effect on May 30, promoting further standardization and legalization of the electronic cigarette industry [1] - The case of illegal operation of fruit-flavored electronic cigarettes highlights the challenges in regulating the market, particularly with the rise of online sales and the appeal of flavored products to youth [2][3] - The prosecution's decision to not charge the individual involved, despite the illegal sales, reflects a nuanced approach to enforcement, emphasizing the need for administrative penalties [4][6] Regulatory Environment - The electronic cigarette industry is entering a phase of stringent regulation, with multiple policies aimed at curbing the sale of flavored products and ensuring compliance with national standards [8] - The implementation of the mandatory national standards for electronic cigarettes on October 1, 2022, prohibits the addition of non-tobacco flavoring agents, addressing health concerns particularly among minors [4][8] - The collaboration between various regulatory bodies, including the tobacco administration and market supervision departments, is crucial for effective enforcement and addressing the complexities of jurisdiction in cases of illegal sales [6][7] Case Study - The individual, referred to as Gao, transitioned from consumer to seller of fruit-flavored electronic cigarettes, utilizing a model that avoided direct handling of products, which ultimately led to her arrest following the capture of her supplier [2][3] - Despite Gao's illegal activities, her lack of prior offenses and cooperation with authorities resulted in a decision of non-prosecution, highlighting the legal system's focus on rehabilitation [3][7] - The case underscores the ongoing challenges faced by enforcement agencies in tracking and regulating online sales of electronic cigarettes, particularly in identifying the age and identity of buyers [5][6]