Group 1 - The film market in Gansu is thriving with various exciting films being released during the summer of 2025, and cinemas are adopting differentiated operations to enhance the viewing experience for consumers [1] - New technologies such as LED screens, giant screen projections, and Dolby Atmos systems are being introduced in cinemas, providing audiences with a new level of visual and auditory experience [4] - Cinemas are upgrading their hardware facilities, including the introduction of massage chairs and sofa seating, significantly improving the viewing experience [7] Group 2 - Innovative cross-industry operations are attracting many audiences, with some cinemas offering dining experiences alongside film screenings [10][12] - The "Light and Shadow Station" public film project links movie elements with various scenic spots, creating a new "film + scenic area" model that invigorates the local night tourism market [14] - Multiple scenic spots in Gansu are screening different types of public films, integrating movie elements into rural, grassland, and ancient city tourism, thus injecting new vitality into the night tourism market [18] Group 3 - In the summer of 2025, cinemas in Lanzhou are collaborating with community streets to launch "Light and Shadow Summer Camp" film-themed educational activities, providing interactive cultural classrooms for children [19] - During the summer vacation, several cinemas in Lanzhou are utilizing non-peak hours to offer free screenings of excellent documentaries, along with exhibitions and hands-on experiences, benefiting over 20,000 participants [22] - The new cross-industry integration model in the film sector is creating new opportunities and possibilities for the film and surrounding markets [22]