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新国标加速电摩“锂电化”
高工锂电· 2025-11-05 12:27
Core Viewpoint - The introduction of the new national standard for electric bicycles is accelerating the segmentation of the two-wheeler market, with a focus on safety and performance, leading to a shift in user demographics and preferences [3][4]. Group 1: Market Segmentation - The new national standard is expected to create a primary user base of urban commuters and short-distance travelers who prioritize safety [2][4]. - Users engaged in delivery, logistics, and entertainment, who previously relied on over-standard or illegally modified vehicles, are likely to transition to electric motorcycles as substitutes [2][4]. Group 2: High-End Electric Motorcycle Growth - High-end electric motorcycles priced above 4000 yuan are projected to grow by 87% in 2024, driven by brands like Ninebot, Yadea, and Niu [2]. - The primary consumers of high-end electric motorcycles are young individuals seeking personalized and high-quality riding experiences, with a repurchase rate twice that of lower-end models [2][6]. Group 3: Battery Technology and Performance - The shift towards lithium batteries in electric motorcycles is significant due to their advantages in weight, energy density, and overall performance compared to lead-acid batteries [5][6]. - Companies like Xingheng Power are advancing battery technology, introducing high-capacity lithium batteries designed specifically for electric motorcycles, addressing the needs of over 90% of users [7]. Group 4: International Market Opportunities - The overseas market, particularly in Europe and the U.S., is becoming a testing ground for Chinese high-end electric motorcycle brands, with significant subsidies available in countries like Belgium and Italy to promote electric vehicle adoption [9][10]. - Brands like Yadea and Niu are performing well in Europe, with Niu's targeted development of mid-to-high-end models contributing to an estimated sales revenue of 170 million yuan in 2024 [9][10]. Group 5: Future Outlook - The new national standard is expected to catalyze a more segmented electric motorcycle market domestically, while validated overseas markets will further drive demand for lithium batteries [11].