Core Insights - The article discusses the evolving relationship between esports teams and businesses, highlighting how the COVID-19 pandemic has reshaped this dynamic, leading to increased recognition of esports' value by companies [5]. Group 1: Industry Trends - Prior to 2018, esports teams struggled to demonstrate their value to businesses, but the pandemic has significantly changed this perception, with companies now actively seeking partnerships with teams that participate in events or have influential streamers [5]. - The successful hosting of the VALORANT Champions Tour event in June 2022, which attracted 26,000 attendees over two days, showcased the commercial value of esports and helped enhance corporate understanding of the industry [5]. Group 2: Company Strategies - GANYMEDE, the company behind the esports team ZETA DIVISION, is focusing on building deep connections between esports teams and businesses, leveraging the popularity of their players and fan communities [3].