Core Insights - The Budweiser Storm Electronic Music Festival held in Nanjing on June 1-2, 2025, attracted tens of thousands of electronic music enthusiasts, significantly boosting the cultural tourism market during the Dragon Boat Festival holiday [1] - The festival, upgraded to STORM 2.0, featured a futuristic electronic music experience with innovative stage designs and performances from top international artists [2][3] Group 1: Event Highlights - The festival included a large interstellar stage with creative lighting and laser shows, referred to as the "Eye of the Storm" by fans [2] - Notable performances included Grammy-nominated artist Illenium, electronic music pioneer Porter Robinson, and the original creator of the viral TikTok song "Astronomia," Vicetone, among others [2] - The event showcased 16 domestic and international artists, creating a vibrant atmosphere for thousands of fans [2] Group 2: Technological and Artistic Innovations - The festival collaborated with the "ThatArt不艺术" art team to create alien-themed art installations, enhancing the futuristic theme [3] - Augmented reality (AR) technology was utilized to enhance social interactions among attendees, alongside upgraded fireworks and drone performances [3] Group 3: Economic Impact and Brand Engagement - As the title sponsor, Budweiser actively participated in the event, utilizing innovative installations for brand exposure and sales conversion, further solidifying its youthful brand image [4] - The influx of music fans led to significant growth in local dining, accommodation, and retail sectors, effectively stimulating local consumption [4] - The event contributed to Nanjing's transformation into an international music city landmark, promoting a "music + cultural tourism" model [4]