Group 1 - The core viewpoint of the article highlights the evolving landscape of e-commerce, particularly during the Double 11 shopping festival, where AI and near-field commerce are driving a new era focused on technology and efficiency [1][2] - The article emphasizes the emergence of "hidden" players in various sectors such as apparel, outdoor, beauty, and digital products, who, despite not being top sellers, possess unique business hypotheses and user insights [2][3] - The analysis of men's fashion reveals that the notion of men being unwilling to spend on clothing is a misconception, as data shows that the average price of men's clothing is higher than that of women's clothing [4][11] Group 2 - The article discusses the differences in marketing strategies between men's and women's clothing, noting that men's clothing descriptions tend to be less varied and more straightforward, focusing on functionality [16][19] - It highlights that men's purchasing behavior is characterized by a strong purpose and low interaction, often leading to lower return rates compared to women's clothing [33][34] - The financial performance of men's clothing brands, particularly Haianzhijia, is contrasted with women's brands, indicating that while men's brands may not require constant trend education, they face challenges in maintaining sales growth due to high-quality products [43][50]