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研判2025!中国疗愈酒店产业链、发展背景、发展现状、竞争格局及发展趋势分析:庞大的“精神亚健康”人群驱动行业快速发展[图]
Chan Ye Xin Xi Wang· 2025-07-31 01:32
Core Insights - The healing hotel industry is experiencing significant growth, with the market size expected to reach 100.105 billion yuan in 2024, representing a year-on-year increase of 22.23% [1][10] - The industry is driven by rising awareness of mental and physical health, as well as increasing demand for high-quality, personalized accommodation experiences among the expanding middle class [1][10] Industry Overview - Healing hotels focus on "mental and physical health" as their core value, offering a multi-dimensional integration of space design, service systems, and activity experiences to help guests relieve stress and improve their well-being [2][4] - The healing hotel market can be categorized into five types: natural healing hotels (37%), health management hotels (26%), spiritual healing hotels (17%), cultural healing hotels (14%), and themed healing hotels (6%) [1][10] Industry Chain - The upstream of the healing hotel industry includes real estate development, ecological resources, hotel design, system software, hotel furniture, and hotel supplies [6] - The downstream consists of consumers who purchase hotel products and services, influencing the operation and development direction of healing hotels [6] Development Background - Rapid urbanization has led to increased pressure on young people, with a significant portion of the urban population experiencing mental health issues; approximately 73.6% of urban residents are in a state of mental sub-health, indicating a strong demand for healing services [8][10] Current Market Status - The number of healing hotels in China is projected to exceed 10,000 by 2024, reflecting a year-on-year growth of 33.79% [12] - Notable healing hotels include Shanghai Anadi Hotel, Benxi Guanshanhu Xikang Yunsh, and others, which cater to high-end clientele seeking wellness experiences [12][15] Competitive Landscape - The market is becoming increasingly competitive as more capital enters the healing hotel sector, with a variety of companies establishing their presence [12] - Shanghai Anadi Hotel is highlighted for its focus on balancing body and mind, attracting a high-end customer base [15] Future Trends - Healing hotels are expected to further integrate local cultural resources and traditional elements into their offerings, expanding their services to include health management, rehabilitation care, and medical consultations [20]