Core Viewpoint - The emergence of "痛楼" (Pain Building) represents a new trend in commercial spaces, where fan culture and commercial activities converge, creating immersive experiences for fans and driving foot traffic to malls [15][62][67] Group 1: Concept and Characteristics of "痛楼" - "痛楼" is characterized by elaborate decorations and immersive experiences that cater to fan communities, often featuring large-scale displays and themed environments [1][12][32] - The term "痛" derives from Japanese culture, indicating an overt display of fandom, often associated with merchandise and themed events [21][62] - The phenomenon has become a new standard for fan support events, with costs starting at 20,000 yuan per day for mall rentals, attracting significant youth spending [15][51][62] Group 2: Economic Impact and Business Model - "痛楼" has proven to be a lucrative opportunity for malls, with over 60% of LED screens in core business districts expected to host fan support orders by 2024, with costs ranging from thousands to millions of yuan [32][62] - The model allows malls to attract younger consumers by creating a welcoming environment for fan activities, thus increasing overall foot traffic and sales [62][63] - The cost of organizing a "痛楼" event is significantly higher than traditional fan support methods, with expenses for a single day often exceeding 20,000 yuan [51][62] Group 3: Fan Engagement and Experience - Fans engage in various activities during "痛楼" events, including taking photos, participating in themed activities, and collecting exclusive merchandise, enhancing their sense of community [40][64] - The events often include interactive elements such as dance performances and custom merchandise, which further enrich the fan experience [42][47] - Malls are increasingly offering tailored services and discounts to fans, aiming to maximize emotional value and customer satisfaction [46][62] Group 4: Challenges and Considerations - While "痛楼" can drive traffic, it also requires careful planning and execution to avoid backlash from fans, as seen in instances where events did not meet expectations [63][64] - The success of "痛楼" is contingent on the mall's ability to create an authentic and immersive experience that resonates with fans, balancing commercial interests with community engagement [62][63] - Malls must navigate the competitive landscape of fan events, often requiring advance booking and strategic partnerships to secure prime locations and favorable terms [53][55]