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白电板块成长性与配置价值
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中信建投:白电板块未来仍具备较强的成长性与配置价值
Core Viewpoint - The white goods industry is expected to achieve both revenue and profit growth in the first half of 2025, driven by effective domestic "trade-in" policies and strong performance in emerging overseas markets [1] Group 1: Industry Performance - The domestic "trade-in" policy has effectively boosted demand for white goods [1] - Emerging overseas markets are showing strong performance, contributing to the industry's upward trend [1] - Despite external pressures such as tariffs, white goods companies are enhancing profitability and risk resistance through cost reduction and localization strategies [1] Group 2: Company Dynamics - Leading first-tier white goods companies are demonstrating stable performance [1] - There is a noticeable divergence in growth rates among second-tier companies [1] - The white goods sector is expected to maintain strong growth potential and investment value, supported by ongoing domestic policy initiatives and rising expectations of overseas interest rate cuts [1]