Core Insights - The article highlights the journey of a young artisan, Zhou Rong, who has revitalized traditional leather carving techniques by integrating modern design elements and innovative marketing strategies [2][3]. Group 1: Background and Motivation - Zhou Rong, a post-90s artisan, discovered leather carving during a trip in 2015 and became passionate about the craft, leading her to learn the intricate techniques involved [2]. - In 2016, she returned to her hometown in Hunan to pursue her passion, despite the lack of job opportunities related to leather carving, prompting her to create her own platform to promote the craft [2]. Group 2: Entrepreneurial Journey - In 2019, Zhou Rong began her entrepreneurial journey, focusing on promoting leather carving by developing modern cultural products that resonate with contemporary lifestyles [3]. - She created a range of products, including decorative paintings, practical wallets, and customizable leather pendants, blending artistry with functionality to make leather carving more accessible [3]. Group 3: Marketing and Future Plans - Zhou Rong utilized social media to showcase her crafting process, which helped her gain recognition and build a following [3]. - With support from local policies for youth entrepreneurship and cultural heritage, she plans to further promote leather carving through innovative product development and both online and offline engagement strategies [3].