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让大流量汇聚正能量 长沙以党建引领网络主播行业高质量发展
Chang Sha Wan Bao· 2025-08-14 12:34
Group 1 - The core event is the third anniversary celebration of the Changsha Internet Anchor Association, which includes the establishment of the first union for internet anchors in Hunan province, aimed at providing rights protection services for MCN institutions and anchors [1][3] - The association has over 30 member units and more than 240 total members, with over 11,000 signed and cooperating internet anchors, accumulating over 2.3 billion fans across the internet [8][19] - The association promotes various initiatives, including the "Anchor Care Plan" and "Dream Backpack" projects, to enhance community engagement and support for local farmers through live streaming [13][19] Group 2 - The "Red e Home" initiative aims to create a supportive environment for internet anchors, focusing on party organization and community service, showcasing the association's commitment to integrating new employment groups into the party's work [3][15] - The association has successfully facilitated the sale of local agricultural products, with one anchor generating over 800 million yuan in sales through innovative marketing strategies [8][11] - Changsha's internet anchors are recognized for their role in promoting local culture and enhancing the city's image, contributing to the narrative of Changsha as a vibrant and culturally rich city [5][7][10] Group 3 - The association has initiated training programs and established a self-regulatory code for the industry to improve overall standards and enhance the professional image of internet anchors [17][19] - The "Red Live Room Alliance" was launched to focus on live streaming recruitment, training, and public welfare, aiming to cultivate a high-quality team of internet anchors [15][19] - The association's efforts are directed towards transforming internet anchors from mere "traffic bearers" to "value bearers," thereby contributing to economic and social development [19]