Workflow
直播打赏乱象整治
icon
Search documents
向直播打赏乱象亮剑
Jing Ji Ri Bao· 2025-10-30 22:17
Core Viewpoint - The central government is launching a two-month special action titled "Clear and Rectify the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards, focusing on areas prone to misconduct such as entertainment group broadcasts and private domain live streaming [1] Group 1: Regulatory Actions - The action aims to strictly combat vulgar group broadcasts that entice rewards and other prominent issues to create a healthier live streaming ecosystem [1] - Relevant departments are required to impose strict penalties on violating accounts and platforms, utilizing the exposure of typical cases to serve as a warning [1] Group 2: Platform Responsibilities - Live streaming platforms must refine their review standards, establish reward limits, and implement consumer reminder mechanisms [1] - Platforms should facilitate refund and complaint channels for minors regarding rewards [1] Group 3: Responsibilities of Streamers - Network anchors are encouraged to self-regulate their live streaming behaviors, eliminating vulgar inducements and false personas for profit [1] - The industry is urged to shift from a "traffic-oriented" approach to a "content-oriented" one, enhancing content quality and establishing a long-term governance mechanism for sustainable development [1]