Core Viewpoint - The rise of piracy in live streaming is undermining the integrity of the live commerce industry, with counterfeit goods being sold under the guise of legitimate broadcasts, leading to consumer deception and brand damage [1][2]. Group 1: Issues with Piracy - Numerous instances of live streaming piracy have been reported, where unauthorized individuals use others' live broadcasts to sell counterfeit products, harming both consumers and original content creators [1][2]. - The practice of using AI technology to alter the appearance of hosts in pirated streams complicates the identification of counterfeit broadcasts, making it easier for consumers to fall victim to scams [2][3]. Group 2: Recommendations for Platforms - Platforms must implement strict real-name authentication for merchants and conduct dynamic monitoring of live content to prevent repeat offenders from easily re-entering the market [2][3]. - There is a need for technological upgrades to combat piracy, such as real-time verification of hosts' biometric features to trigger alerts when discrepancies are detected [2]. Group 3: Collaborative Measures - A cross-platform defense mechanism should be established to share blacklists of pirated accounts, ensuring that violations on one platform lead to bans across all platforms [2]. - Platforms should avoid prioritizing traffic from pirated streams, focusing instead on legitimate revenue from original content [3]. Group 4: Consumer Awareness - Consumers are encouraged to be vigilant when purchasing from live streams, as the lack of interaction from counterfeit hosts can serve as a red flag for potential scams [3].