Core Viewpoint - The article emphasizes the need for continuous improvement of laws and regulations to eliminate professional "bullet screen" users in live streaming marketing, ensuring consumer rights and promoting the sustainable development of the live e-commerce industry [1][2]. Group 1: Legal and Regulatory Framework - The recent fine of 100,000 yuan imposed on a biotechnology company marks the first case in China addressing the issue of professional bullet screen users manipulating reviews, highlighting the need for a clear legal framework to combat this practice [1][2]. - Continuous legal enhancements are necessary to protect consumer rights, as the professional bullet screen industry has become large-scale, industrialized, and concealed, forming a gray market that requires stringent regulations [2][3]. - The establishment of specific standards for identifying false bullet screen behavior and appropriate penalties for malicious manipulation of reviews is essential for effective legal enforcement [2]. Group 2: Role of Platforms - Platforms are identified as the first line of defense and must take responsibility for managing and monitoring user interactions, employing technology to detect abnormal comments and suspicious activities [3]. - The introduction of a blacklist system in the draft regulations for live e-commerce supervision is a significant step towards strengthening penalties for violators [3]. - The goal is to ensure that bullet screens reflect genuine consumer experiences rather than being tools for deceptive marketing, thereby restoring trust in the live e-commerce sector [3].