相机市场占有率
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机构:大疆在运动相机及全景相机领域全球市占率分别为66%、43%
Bei Jing Shang Bao· 2025-10-28 12:00
Group 1 - The core viewpoint of the article highlights the competitive landscape of the global panoramic and action camera market, with significant market shares held by key players like GoPro and DJI [1] Group 2 - In the action camera segment, GoPro's HERO series held over 75% market share in the US from 2022 to 2023, but is projected to see its global revenue share shrink to 18% by 2025 [1] - DJI is expected to achieve a market share of 66% in the action camera sector by Q1-Q3 of 2025, positioning itself as the global leader [1] Group 3 - In the panoramic camera segment, DJI entered the market on July 31, 2025, with its first product, Osmo 360, achieving a market share of 49% in Chinese e-commerce channels and 43% globally within three months of launch [1]