Group 1 - The core viewpoint is that social media has evolved beyond just a communication tool to become essential for entrepreneurs to understand market preferences and adjust content strategies accordingly [1] - There are two main trends in social media development: traditional platforms focusing on text and images are declining, while new platforms centered on short videos and live streaming are experiencing explosive growth [1][2] - Authenticity is becoming a dominant trend in social media content, as audiences are increasingly tired of overly filtered and commercialized content, leading brands to focus on genuine connections with users [1][2] Group 2 - Individual entrepreneurs and small brands have inherent advantages in the current social media landscape due to their flexibility and ability to quickly adapt to trends, unlike larger brands that may hesitate due to brand image considerations [2] - To maintain a competitive edge, personal accounts can optimize their posts based on social media search engine algorithms, using keyword repetition to appear prominently in search results [2] - The core logic of social media remains centered on content production by creators, emphasizing the importance of value creation over merely chasing traffic or algorithm preferences [2] Group 3 - AI agents are expected to transform self-media accounts into "super individuals," enabling small companies to potentially become unicorns by automating content creation and management [3] - AI-driven tools can significantly reduce reliance on external resources for individuals or small teams, allowing for efficient content distribution and real-time data monitoring [3][4] - However, the increasing number of AI agents raises challenges for individuals in managing competition and maintaining creative enthusiasm amidst unstable income [4] Group 4 - Relying solely on social media trends and marketing can lead companies to overlook product quality and innovation, which are essential for sustained competitive advantage [5] - The core competitive strength in content production lies in continuous product quality, which is crucial for building a personal brand [5] - Companies must accurately grasp their product advantages to effectively leverage social media trends for business growth, avoiding pitfalls of low-efficiency content production [5]