Core Insights - The announcement of the REDMI K90 series marks the second chapter in Xiaomi's flagship product launch season, emphasizing the brand's commitment to innovation and user growth [1][4]. Group 1: Product Positioning and Strategy - The K series has been redefined with higher expectations and maximum support from the group, focusing on not limiting product definitions by price, avoiding technical segmentation by brand, and not shying away from direct competition with Xiaomi [1][4]. - The K90 series introduces two significant changes: the product launch has been moved up from November to October, and for the first time, a Pro Max version is being introduced, which aims to dominate the 4K+ price segment with strong product capabilities [4]. Group 2: Market Performance and User Engagement - The REDMI K90 series is positioned as a reflection of the brand's commitment to becoming a "true flagship," showcasing advanced technology that is accessible to the general public, while also emphasizing the need for the series to evolve alongside user growth [4]. - The K90 Pro Max is designed to excel in performance, battery life, and display quality, reinforcing the brand's strength in these core areas [4].