Core Insights - The Chinese eyewear industry is entering a comprehensive upgrade phase in 2025, with a continuously expanding market size and significant differentiation in sub-sectors. Consumer demand is increasingly diverse and scenario-based, showcasing distinct characteristics of technological innovation and marketing transformation [5][6][10] - Frame glasses are evolving from traditional materials to high-tech options like titanium alloy and TR90 polymers, emphasizing lightweight and intelligent designs. Contact lenses are improving in comfort through enhanced oxygen permeability and water content technologies [5][11][12] Part 01: Frame Glasses Market Overview and Marketing Trends - The market for frame glasses has seen a shift from handmade production using natural materials to industrialized production with metal and plastic, and now to advanced composite materials that enhance durability and comfort [12] - The retail market size for the Chinese eyewear industry is projected to grow from 804 billion in 2019 to an estimated 1,117 billion by 2026, reflecting a compound annual growth rate (CAGR) of approximately 9% [14][17] - Key consumer concerns when selecting frame glasses include comfort (51.3%), lens prescription compatibility (36.2%), and style/color (29.1%) [19] - Major pain points for consumers include discomfort from prolonged wear, such as pressure on the nose and ears, leading to fatigue [23][24] - Physical stores remain the primary venue for purchasing glasses, but online fitting shows potential for growth, driven by price advantages and a wider selection [26][28] - Popular brands like Bolon and Helen Keller leverage celebrity endorsements to enhance brand visibility and consumer interest [29] Part 02: Sunglasses Market Overview and Marketing Trends - The sunglasses market is experiencing a surge in popularity, particularly in spring and summer, with significant social media engagement [51] - Celebrity endorsements play a crucial role in influencing consumer purchasing decisions, with 59.8% of consumers citing this as a key factor [54] - The classic full-frame style remains dominant, but there is a growing interest in unique styles such as half-frame and polarized options [56] - Key usage scenarios for sunglasses include summer outings, travel, and gifting, with brands like Bolon and Gucci leading in popularity [63] Part 03: Contact Lenses Market Overview and Marketing Trends - The contact lens market is projected to exceed 200 billion by 2025, with a steady growth rate of around 18% annually from 2021 to 2025 [90][91] - The primary consumer demographic for contact lenses is predominantly female (91%), with a significant interest in fashion and beauty [92][94] - Key factors influencing the purchase of contact lenses include comfort (74.6%), price/value (45.1%), and brand reputation [97] - Popular brands such as Johnson & Johnson and Bausch & Lomb are recognized for their reliability and comfort, contributing to consumer trust [102]