今天分享的是：2025年眼镜行业消费趋势报告 报告共计：37页 眼镜行业迈入消费新周期 舒适与时尚成2025年核心关键词 近年来，随着消费需求的多元化和生活场景的细分，中国眼镜行业正迎来新一轮的升级与变革。2025年的市场呈现出明显的"技术驱动体验、营销贴近生 活"的双轨发展趋势。消费者不再仅仅满足于矫正视力这一基础功能，而是对佩戴舒适度、产品美观度以及场景适配性提出了更高要求，推动行业从标准化 生产向个性化、智能化方向快速演进。 在框架眼镜领域，材质与工艺的迭代成为突出亮点。从早期天然材料的手工制作，到如今钛合金、TR90高分子等高科技轻质材料的广泛应用，产品的耐用 性和佩戴体验显著提升。消费者在选择时最关注佩戴舒适度、镜片适配度以及款式设计，其中镜腿压耳、鼻梁压迫等问题成为核心痛点。线下实体店仍是配 镜主流场景，但线上配镜因价格透明、款式多样等优势增长潜力显著。红书与抖音成为品牌营销的主阵地，红书侧重科普内容和场景化种草，抖音则依靠剧 情类短视频实现破圈传播，腰尾部达人因性价比高受到品牌青睐。 墨镜市场的消费动机则更具时尚与社交属性。明星代言效应显著，同款产品容易引发购买热潮。除了经典的框架款式外，无框、 ...

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：301103 证券简称：何氏眼科 公告编号：2025-053 辽宁何氏眼科医院集团股份有限公司关于股东回馈活动的自愿性信息披露公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假记载、误导性陈述或重大遗 漏。 辽宁何氏眼科医院集团股份有限公司（以下简称"公司"）成立三十周年之际，为建立长效、多样的股东 回报机制，感谢广大股东长期以来对公司的关注和支持，为感谢投资者的长期信任，进一步形成传播眼 健康、全民眼健康的良好氛围，公司开展"投资者健康回馈活动"，现将本次活动内容公告如下： 一、活动内容 1、医院为每位参与活动的股东配备专属眼健康服务顾问，提供 "全流程便捷服务"； 2、视光产品类优惠：角膜塑形镜、近视管理镜片、框架眼镜等； 3、诊疗项目专属优惠：眼脑视觉训练、基因检测项目、睑板腺按摩治疗等； 4、近视矫正屈光手术股东专属优惠； 5、医美项目； 6、眼健康检查专属方案。 二、参加活动的股东范围 包括现有股东、历史股东及未来投资者，股东本人及直系亲属（配偶、父母、子女）。 五、参与方式 ■ 更多活动细节，通过微信搜索 "何氏眼科 ...

Core Viewpoint - He Eye Hospital (301103.SZ) is celebrating its 30th anniversary by launching an "Investor Health Feedback Activity" to establish a long-term and diverse shareholder return mechanism, expressing gratitude to shareholders for their ongoing support and trust [1] Group 1: Investor Engagement - The company will provide each participating shareholder with a dedicated eye health service consultant to offer "full-process convenient services" [1] - Discounts will be available on optical products such as orthokeratology lenses, myopia management lenses, and frame glasses [1] - Exclusive discounts on diagnostic projects including eye-brain visual training, genetic testing, and meibomian gland massage therapy will be offered [1] Group 2: Surgical and Aesthetic Services - Shareholders will receive exclusive discounts on myopia correction refractive surgeries [1] - Aesthetic medical projects will also be included in the offerings [1] - Special eye health check-up plans will be available for shareholders [1]

格隆汇12月26日丨何氏眼科(301103.SZ)公布，公司成立三十周年之际，为建立长效、多样的股东回报 机制，感谢广大股东长期以来对公司的关注和支持，为感谢投资者的长期信任，进一步形成传播眼健 康、全民眼健康的良好氛围，公司开展"投资者健康回馈活动"。活动内容：1、医院为每位参与活动的 股东配备专属眼健康服务顾问，提供"全流程便捷服务"；2、视光产品类优惠：角膜塑形镜、近视管理 镜片、框架眼镜等；3、诊疗项目专属优惠：眼脑视觉训练、基因检测项目、睑板腺按摩治疗等；4、近 视矫正屈光手术股东专属优惠；5、医美项目；6、眼健康检查专属方案。 ...

人民网北京12月19日电 （记者乔业琼）"近视手术做完就彻底摆脱近视，度数不会反弹"？市面上 有一些声称能防控近视、改善视力的"近视防控贴""护眼仪"等产品真的有用吗？在国家卫生健康委今日 召开的新闻发布会上，复旦大学附属眼耳鼻喉科医院主任医师周行涛进行了解答。 周行涛表示，近视手术做完就彻底摆脱近视，这种认识是不全面的。因为近视本身是不能治愈，做 完近视手术后，如果没有注意保护眼睛的话，会发生新的近视。当然，近视手术确实可以摆脱对眼镜的 依赖，因为现在角膜激光手术，比如全飞秒、半飞秒，新的Smile Pro，还有眼内镜晶体手术，比如 ICL、V4C或者V5，这类晶体的手术，确实能够让眼睛摆脱眼镜的困扰，而且能够看得清楚。但是在矫 正视力的同时，提倡术后长期关注自己的视力保健，如果长时间没有节制用眼，或者揉眼等不恰当的行 为方式，仍然会让视力受到影响。 在平时，应该如何做才能保护好视力？周行涛表示，最重要的还是规律作息，避免过度用眼，尤其 是避免长时间对着电子屏幕。推荐"20—20"方法，即看电子屏幕时，每20分钟至少休息20秒，当然最好 2分钟。或者看看远处，也就是5米远的距离，可以有效起到让眼睛放松、保护 ...

中新网12月19日电 国家卫生健康委19日召开新闻发布会，介绍时令节气与健康(冬至)有关情况。会上， 有记者提问，市面上有一些声称能防控近视、改善视力的"近视防控贴""护眼仪"等产品，请问这些产品 真的有用吗？ 周行涛表示，对近视防控，应该优先选择经过验证的方法。第一是生活行为方式，每天至少2小时的户 外活动，如果有一些孩子确实很难做到，至少一小时的户外时间是有的，这是一个非常有效的近视防控 的方法。第二是光学手段，现在包括OK镜、框架眼镜当中一部分功能镜，但要在医生的指导下使用。 第三是药物，包括低浓度阿托品等，这些需要在医嘱下使用。 对此，复旦大学附属眼耳鼻喉科医院主任医师周行涛特别强调，这些产品是否有效，当下暂时还没有医 学的证据，所以这些是不推荐的。他表示，选择这些所谓的防控措施(产品)，是忽视了近视目前还不能 治愈的事实。近视发生以后，比如眼轴延长以后，就已经近视了，目前还没有有效的逆转方法。 ...

Core Insights - The Chinese eyewear industry is entering a comprehensive upgrade phase in 2025, with a continuously expanding market size and significant differentiation in sub-sectors. Consumer demand is increasingly diverse and scenario-based, showcasing distinct characteristics of technological innovation and marketing transformation [5][6][10] - Frame glasses are evolving from traditional materials to high-tech options like titanium alloy and TR90 polymers, emphasizing lightweight and intelligent designs. Contact lenses are improving in comfort through enhanced oxygen permeability and water content technologies [5][11][12] Part 01: Frame Glasses Market Overview and Marketing Trends - The market for frame glasses has seen a shift from handmade production using natural materials to industrialized production with metal and plastic, and now to advanced composite materials that enhance durability and comfort [12] - The retail market size for the Chinese eyewear industry is projected to grow from 804 billion in 2019 to an estimated 1,117 billion by 2026, reflecting a compound annual growth rate (CAGR) of approximately 9% [14][17] - Key consumer concerns when selecting frame glasses include comfort (51.3%), lens prescription compatibility (36.2%), and style/color (29.1%) [19] - Major pain points for consumers include discomfort from prolonged wear, such as pressure on the nose and ears, leading to fatigue [23][24] - Physical stores remain the primary venue for purchasing glasses, but online fitting shows potential for growth, driven by price advantages and a wider selection [26][28] - Popular brands like Bolon and Helen Keller leverage celebrity endorsements to enhance brand visibility and consumer interest [29] Part 02: Sunglasses Market Overview and Marketing Trends - The sunglasses market is experiencing a surge in popularity, particularly in spring and summer, with significant social media engagement [51] - Celebrity endorsements play a crucial role in influencing consumer purchasing decisions, with 59.8% of consumers citing this as a key factor [54] - The classic full-frame style remains dominant, but there is a growing interest in unique styles such as half-frame and polarized options [56] - Key usage scenarios for sunglasses include summer outings, travel, and gifting, with brands like Bolon and Gucci leading in popularity [63] Part 03: Contact Lenses Market Overview and Marketing Trends - The contact lens market is projected to exceed 200 billion by 2025, with a steady growth rate of around 18% annually from 2021 to 2025 [90][91] - The primary consumer demographic for contact lenses is predominantly female (91%), with a significant interest in fashion and beauty [92][94] - Key factors influencing the purchase of contact lenses include comfort (74.6%), price/value (45.1%), and brand reputation [97] - Popular brands such as Johnson & Johnson and Bausch & Lomb are recognized for their reliability and comfort, contributing to consumer trust [102]

Core Viewpoint - The article discusses common misconceptions about myopia prevention and treatment in children, emphasizing the importance of accurate eye examinations and appropriate corrective measures. Group 1: Eye Examination Methods - Cycloplegic refraction is a standard method for assessing children's refractive errors, temporarily paralyzing the ciliary muscle to obtain accurate measurements [1] - Quick cycloplegia is suitable for children over 8 years old, using a combination of tropicamide eye drops, with a fast recovery time [1] - Slow cycloplegia, using 1% atropine ointment, is recommended for younger children, providing more accurate results but with a longer recovery time of about three weeks [1] Group 2: Myopia Treatment Guidelines - Children with myopia between 50-300 degrees may not need glasses if their naked eye vision is acceptable (0.8 or above) and they do not experience significant eye strain [2] - For moderate myopia (300-600 degrees) and high myopia (over 600 degrees), it is advised to wear corrective glasses all day to prevent further eye strain and elongation of the eyeball [2] Group 3: Importance of Regular Check-ups - Regular follow-ups every three months are essential after getting glasses to monitor changes in vision and eye axis length, allowing for timely adjustments in myopia management strategies [3] Group 4: Other Common Eye Conditions - Besides myopia, conditions like amblyopia, astigmatism, and strabismus are prevalent in children and require attention [4] - Amblyopia, if not treated by age 6-8, can lead to permanent vision impairment [5] - Astigmatism is often congenital and can be corrected through glasses or contact lenses [6] - Strabismus requires professional evaluation to determine the cause and severity for personalized treatment [7] Group 5: Myopia Prevention Misconceptions - Wearing glasses does not cause eye deformation; they are external aids and do not affect the eye's development [8] - Low-concentration atropine eye drops can slow myopia progression but cannot reverse it [9] - Corrective lenses should match the child's actual refractive error; under-correcting can lead to increased eye strain and worsen myopia [10] - Wearing appropriate glasses does not worsen myopia; in fact, not wearing them can accelerate its progression [11]

Group 1 - The article defines myopia levels: low myopia is classified as 50 to 300 degrees, with 50 to 100 degrees being the lower range of low myopia [1] - For individuals with a naked eye vision of 0.8 or above, it is suggested to avoid glasses temporarily if daily activities, such as viewing a blackboard, are not affected, but vision should be rechecked every three months [1] - Moderate myopia ranges from 300 to 600 degrees, while high myopia is classified as over 600 degrees [1] Group 2 - Doctors recommend that individuals with moderate to high myopia wear frame glasses throughout the day to prevent eye strain caused by blurred vision, which can lead to excessive eye axis elongation and increased myopia [1]

Core Viewpoint - The increasing use of electronic devices and poor eye care habits are leading to a rise in eye health issues such as myopia and eye fatigue across all age groups [1] Group 1: Myopia Understanding - The distinction between true myopia and pseudo-myopia is best determined through cycloplegic refraction, which involves using a cycloplegic agent to relax the eye muscles before testing [2] - True myopia persists after dilation, while pseudo-myopia may resolve or significantly decrease, indicating it is related to eye strain rather than structural changes [2] - Myopia can be corrected through optical means such as glasses or contact lenses, but it cannot be fundamentally cured as the elongation of the eyeball is irreversible [2] Group 2: Genetic Factors and Myopia - High myopia can be hereditary, particularly when caused by genetic abnormalities, which typically manifests early and at high degrees [2] - Most myopia is influenced by environmental factors, such as excessive near work, and while early onset and rapid progression can lead to severe myopia, this is not directly inherited but rather an increased susceptibility under similar conditions [2] Group 3: Eyewear and Myopia Progression - Wearing glasses does not worsen myopia; in fact, not wearing appropriate eyewear can accelerate its progression [3] - Studies indicate that adolescents wearing properly prescribed glasses experience slower myopia progression compared to those with under-corrected lenses [3] - Regular eye examinations are recommended to ensure that prescriptions remain accurate, especially for children [3] Group 4: Eye Health and Device Usage - Viewing screens in dark environments can be harmful due to increased pupil dilation and exposure to harmful blue light, which may damage the retina over time [4] - Reduced blinking while focusing on screens can lead to dry eyes and discomfort; using night mode and ambient lighting is advised to mitigate these effects [4] Group 5: Eye Fatigue Management - To alleviate eye fatigue, it is essential to control screen time, with recommendations to take breaks every 30 to 40 minutes and follow the "20-20-20" rule [4] - Maintaining appropriate lighting and screen settings can also help reduce eye strain [4] Group 6: Myopia Management - Effective myopia management focuses on early detection, intervention, and regular monitoring under professional guidance [6] - Parents are advised to avoid non-medical claims of vision recovery and seek professional evaluation if they notice a decline in their child's vision [6]