Core Viewpoint - The article discusses the innovative approach of influencers Li Dia and Fu Tiehan in the live-streaming e-commerce space, emphasizing their focus on scientific evaluation of products rather than traditional marketing tactics, which led to significant sales and audience engagement [3][5][27]. Group 1: Live Streaming Approach - Li Dia and Fu Tiehan conducted a 13-hour live stream focused on product shortcomings, which they emphasized repeatedly, resulting in sales of 22 million and attracting 380,000 viewers [5][24][27]. - Their live stream was characterized as "anti-marketing," where they presented a scientific evaluation of products, contrasting with typical influencer tactics that highlight only product benefits [23][25]. - The duo's unique format included real-time experiments and audience participation, allowing consumers to witness product testing firsthand, which enhanced credibility [26][27]. Group 2: Background and Motivation - Li Dia and Fu Tiehan, both highly educated, initially approached content creation with a focus on genuine value rather than mere entertainment, leading to their rise as influencers [6][9][20]. - Their motivation stemmed from a desire to combat misinformation in the market, particularly after a negative experience with a product that prompted them to conduct thorough evaluations [12][13]. - They adopted a rigorous scientific method for product testing, utilizing advanced equipment and extensive research to ensure the reliability of their evaluations [14][19]. Group 3: Impact on the Industry - The couple's approach has disrupted traditional e-commerce practices, encouraging a shift towards more transparent and informative content in the influencer space [19][20]. - Their success has inspired other educated youth to explore non-traditional career paths, challenging societal expectations regarding professional choices [20][37]. - Li Dia and Fu Tiehan's commitment to social responsibility is evident in their philanthropic efforts, such as donating sanitary products and funding for children's sports equipment, showcasing the potential for influencers to create positive societal impact [30][37].