Core Viewpoint - The launch of "Jin 7 Zhenpin" by Taishan Beer represents a significant step in the company's high-end strategy, targeting the business banquet and premium gifting market with its "7-day fresh" quality and innovative brewing process [1][8]. Group 1: Product Development - Taishan Beer introduced the first short shelf-life raw beer, "7-day raw beer," in 2010, breaking through the price war in the industrial beer sector [3]. - The "7-day raw beer" was developed by a team led by German expert Luthard, utilizing all-malt brewing and unfiltered processes, which provided a fresh experience uncommon in the domestic market at that time [3]. - The company has continuously innovated since the launch of "7-day raw beer," creating products like "Huang 7," "Hong 7," "7-day Snow Beer," and "Xiao 7," establishing itself as a leader in short shelf-life raw beer [5]. Group 2: Quality and Production - "Jin 7 Zhenpin" features a 12°P golden body and a fermentation process lasting over 30 days, with 247 strict quality checks before leaving the factory [5]. - The logistics system established by Taishan Beer allows for same-day delivery within a thousand kilometers of the factory, ensuring consumers can experience "same-day freshness" [5]. Group 3: Market Reception - The product has generated significant buzz among beer enthusiasts, with consumers praising its balance between refreshing and rich flavors, making it suitable for business dinners [8]. - The successful launch of "Jin 7 Zhenpin" marks a milestone in Taishan Beer's high-end strategy, transitioning from a "fresh disruptor" to a "high-end definitor" over 15 years [8].