Core Viewpoint - The company reported a significant decline in net profit and revenue for the first three quarters of the year, attributed to various factors including increased fixed costs and advertising expenses [1][2]. Group 1: Financial Performance - For the first three quarters, the company achieved a revenue of 4.049 billion yuan, a year-on-year decrease of 12.88% [1]. - The net profit attributable to the parent company was 298 million yuan, down 31.49% year-on-year [1]. - In Q3 alone, revenue was 1.437 billion yuan, a decline of 11.64% compared to the same period last year, while net profit was 94.25 million yuan, down 35.05% [1]. Group 2: Regional Revenue Breakdown - Revenue declined across multiple regions, with the Northeast region generating 1.687 billion yuan, down 11.24% [1]. - The North China region reported revenue of 915 million yuan, a decrease of 13.14% [1]. - The East China region's revenue was 1.316 billion yuan, down 12.37% [1]. - Southwest region revenue was 477 million yuan, down 11.86% [1]. - Northwest region revenue fell to 265 million yuan, a decline of 16.5% [1]. - South China region revenue was 279 million yuan, down 17.29% [1]. - Only the Central China region saw growth, with revenue of 174 million yuan, an increase of 10.42% [1]. Group 3: Cost Management and R&D - The company has tightened control over expenses, with sales and management expenses amounting to 350 million yuan and 84.39 million yuan, respectively, down 4.86% and 14.28% year-on-year [2]. - Despite a 30% reduction in R&D expenses in the first half of the year, the company increased R&D investment in Q3, with R&D expenses of 7.82 million yuan, up 128.23% year-on-year [2]. - Overall R&D expenses for the first three quarters were 18.48 million yuan, a decrease of 1.88% compared to the previous year [2].