Group 1 - The core viewpoint of the articles is that Zhangyue Technology is expanding its short drama business through the launch of four new brands, aiming to diversify its content offerings and enhance quality standards [1][2] - The four new brands are: "Confession Theater" focusing on female audiences, "Qian Deng Hui Shi" specializing in historical dramas, "Xuan Zun Wan Xiang" dedicated to fantasy and martial arts, and "Jing Yuan Theater" concentrating on suspense [1] - The short drama business generated revenue of 838 million yuan in the first half of 2025, representing a year-on-year growth of 149.09%, making it the largest business segment for the company [2] Group 2 - The company is implementing a brand strategy that not only expands content forms but also upgrades quality standards through rigorous selection processes [1] - The company has launched several short drama works, including "Jiang Se Zhi Zi" and "Qing Yuan Zhao Xue," with "Jiang Se Zhi Zi" achieving significant popularity shortly after its release [1] - The company is also focusing on building its actor team by initiating the "Zhangyue Gathering Star Plan" to recruit new talent for short drama productions [2]