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掌阅科技发布四大短剧厂牌 短剧业务按下加速键
Group 1 - The core viewpoint of the articles is that Zhangyue Technology is expanding its short drama business through the launch of four new brands, aiming to diversify its content offerings and enhance quality standards [1][2] - The four new brands are: "Confession Theater" focusing on female audiences, "Qian Deng Hui Shi" specializing in historical dramas, "Xuan Zun Wan Xiang" dedicated to fantasy and martial arts, and "Jing Yuan Theater" concentrating on suspense [1] - The short drama business generated revenue of 838 million yuan in the first half of 2025, representing a year-on-year growth of 149.09%, making it the largest business segment for the company [2] Group 2 - The company is implementing a brand strategy that not only expands content forms but also upgrades quality standards through rigorous selection processes [1] - The company has launched several short drama works, including "Jiang Se Zhi Zi" and "Qing Yuan Zhao Xue," with "Jiang Se Zhi Zi" achieving significant popularity shortly after its release [1] - The company is also focusing on building its actor team by initiating the "Zhangyue Gathering Star Plan" to recruit new talent for short drama productions [2]
掌阅科技接受调研:一季度短剧业务已成第一大业务板块
Group 1 - The core focus of the news is on Zhangyue Technology's development and strategic planning in the short drama business, which has become the company's largest revenue segment and is rapidly growing [1][2] - The company has established a diverse range of short drama content, including various genres such as urban, fantasy, campus, mystery, historical, romance, and more, and has released hundreds of short dramas in collaboration with multiple production and technology partners [1] - Zhangyue Technology plans to launch its own short drama APP platforms, including both free and paid options, to enhance interaction between its mini-program short dramas and the new APP offerings [2] Group 2 - The company has made significant progress in its overseas short drama business, with its platform iDrama gaining nearly 200,000 new users since its launch and performing well in markets like the USA, South Korea, and Indonesia [2] - Zhangyue Technology is exploring the AI short drama sector, aiming to leverage its extensive online literature resources to create AI-driven short drama assets and streamline the commercialization process [3] - The company plans to release approximately three AI short dramas each month, focusing on both realistic AI short dramas and AI adaptations of live-action dramas into animated formats [3]