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掌阅科技首部类真人AI短剧上线 未来预计每月上线3部左右AI短剧
Group 1 - The core viewpoint of the articles highlights the launch of the AI short drama "Northeast Treasure Hunting" by Zhangyue Technology, marking a new chapter in the company's short drama business [1] - Zhangyue Technology has developed a rich content reserve and expanding production capacity in the short drama sector since 2023, aiming to promote its own short drama app to accumulate user assets [1] - The company projects a revenue of 776 million yuan from its short drama business in 2024, with continued rapid growth expected in the first quarter of 2025, establishing it as the company's largest business segment [1] Group 2 - The introduction of AI video generation technology is transforming short drama creation, with Zhangyue Technology focusing on building an AI short drama production and operation system to enhance efficiency [2] - The company has successfully tested the AI short drama model with its previous production "Burning Star Decision," which performed well across multiple platforms and received support from Douyin [2] - Zhangyue Technology plans to release approximately three AI short dramas each month, including both live-action style and AI-animated adaptations, to streamline production and commercialization processes [2] Group 3 - Analysts note that the integration of AI technology amplifies the cost advantages of short dramas, enhancing their commercial value, particularly for micro short dramas which are characterized by low costs and high returns [3] - The company aims to deepen collaboration with leading domestic AI video model teams to improve the visual quality and production efficiency of AI short dramas [3] - Zhangyue Technology plans to leverage its successful short dramas and IP resources to produce various types of works, including live-action adaptations and original novel adaptations, while exploring the comprehensive application of AI technology in the entire short drama development process [3]
掌阅科技接受调研:一季度短剧业务已成第一大业务板块
据介绍,掌阅科技在短剧领域已涵盖了版权、自制、合制、付费投放、官方发行等多种形态业务,与多 家制片方及技术方合作,已发行短剧数百部,涉及都市、玄幻、校园、推理悬疑、历史、言情、幻想等 多种题材,在短剧制作和运营领域逐步跻身行业头部。同时,掌阅科技注重强化内容生态体系建设,大 力提升原创作品的爆款率,目前短剧代表作有《途经你的盛放》、《八零喜事之肥妻大翻身》、《男儿 膝下有黄金》、《赤凤传奇》、《我有女王光环》、《暗帝》、《下山少年成长记》等。 近日,掌阅科技(603533)接受中信建投(601066)、招商证券、新华资产、泰康基金等多家机构的调 研,就公司业务、战略规划等议题展开交流。 对于备受市场关注的短剧业务,掌阅科技在此次投资者调研中表示,公司从2023年上半年开始发展短剧 业务,截至目前已形成了较为丰富的短剧内容储备及不断扩充的产能规模,2024年短剧业务收入为7.76 亿元,2025年第一季度短剧业务继续高速增长,已成为公司第一大业务板块,并进入了行业的第一阵 营。公司将持续大力发展短剧业务,短剧业务在收入中的比例还将继续提升。 目前,掌阅科技短剧收入主要来源于小程序短剧,基于公司丰富的内容储备和不 ...