Core Insights - The "May Day" holiday has become a significant period for short dramas, similar to the previous "Spring Festival" trend, with platforms increasingly focusing on holiday scheduling to attract viewers [1][3][30] - The competition in the short drama market is intensifying as more platforms enter, leading to differentiated operational strategies to capture user attention [1][30] Group 1: Market Dynamics - The short drama market is experiencing exponential growth, with platforms like Douyin, Kuaishou, and Hongguo leading the charge in creating holiday-themed content [1][3][30] - The "May Day" holiday has seen platforms releasing extensive lists of new short dramas, with Douyin launching over 20 emotional-themed short dramas [3][5][30] Group 2: Platform Strategies - Douyin's "Short Drama Confession Plan" targets special occasions like Mother's Day and graduation season, showcasing a variety of themes including youth, love, and family [3][30] - Kuaishou focuses on popular genres such as male and female-oriented themes, launching 15 new short dramas during the holiday [5][30] - iQIYI and Tencent Video also released new short dramas, with iQIYI emphasizing its short content strategy and Tencent Video adopting a dual-screen approach [8][21][30] Group 3: Performance Highlights - Hongguo emerged as a leader during the "May Day" holiday, with its new drama "Zhi Zhi Fu Zhi Zhi" gaining significant attention and high viewership [32][36] - The short drama "Chuan Shu Zhi Pao Huai Bian Shen Tian Dao Qin Gui Nu" achieved over 1 billion views, marking it as a major success for Hongguo [38][40] - Other platforms like Mango TV and Tencent Video also saw successful projects, with Mango TV's "Jiang Song" accumulating 179 million views [40]