Core Insights - Netflix is actively exploring vertical video formats to expand its content service boundaries and optimize user experience on mobile platforms, while explicitly stating it will not compete directly with short video platforms like TikTok [1][3] - The company recognizes the diversification of consumer content demands and aims to enrich its content offerings by introducing a wider range of content forms to better meet user needs [1] Content Strategy - In addition to vertical videos, Netflix is also expanding into audio content, leveraging a recent partnership with Spotify to distribute podcast content on its platform [3] - Vertical videos and podcasts are identified as important new content forms for Netflix, with some podcast content set to be exclusively available on both Netflix and Spotify platforms, supporting synchronized viewing on mobile and TV [3] Differentiation and Positioning - Netflix emphasizes its differentiated positioning, stating it does not intend to replicate or chase the development paths of platforms like TikTok, focusing instead on delivering unique entertainment experiences that provide "real moments" for its subscribers [3]