Core Viewpoint - The article discusses the Chinese government's initiative to regulate the short video industry by addressing issues related to false marketing, staged content, and the creation of fictional personas, emphasizing the need for clear guidelines and responsibilities for creators and platforms [4][10]. Group 1: Regulatory Actions - In February, the Central Cyberspace Administration of China announced a series of actions aimed at cleaning up the short video sector, focusing on malicious marketing and false portrayals [4]. - The 2020 regulations on online content management categorize content into three types: encouraged, prohibited, and restricted, with specific prohibitions against actions that harm national security or disrupt social order [8]. Group 2: Creator Responsibilities - Creators can use scripts and fictional narratives, but they must clearly inform viewers about the fictional nature of their content [9]. - The distinction between legitimate creative expression and false staging is crucial, with legal consequences for actions that violate established laws or cause significant societal disruption [7][9]. Group 3: Platform Obligations - Platforms are required to monitor and manage content actively, ensuring that creators label fictional content appropriately to mitigate legal risks [11][12]. - Failure to act on false information after receiving complaints can lead to shared liability for platforms, including potential administrative penalties [11]. Group 4: Handling Controversial Topics - Content related to social controversies tends to attract more views but can also lead to the spread of misinformation and social unrest [13]. - Platforms like Douyin are implementing measures to verify identities and manage content related to trending topics to prevent the spread of false narratives [14]. Group 5: Legal and Social Implications - The article highlights the potential for public interest litigation against staged content that harms the reputation of vulnerable groups, indicating a shift towards stricter legal frameworks [15].