短视频虚假摆拍治理

Search documents
造假欺诈,罚!(新媒视点)
Ren Min Ri Bao Hai Wai Ban· 2025-06-15 21:52
Group 1 - The internet has become a new space for cultural prosperity and a new home for people's spiritual lives, with short video platforms emerging prominently [1] - As of December last year, the number of short video users in China reached 1.04 billion, with a usage rate of 93.8% [1] - Short video creators enrich people's spiritual lives and reshape information dissemination methods through various content types, including lifestyle documentation, comedy, e-commerce, and knowledge sharing [1] Group 2 - People enjoy short videos because they allow for efficient information delivery, characterized by "short, flat, and fast" attributes, along with personalized content through intelligent algorithm recommendations [2] - The authenticity and emotional engagement in short videos help bridge the gap between creators and viewers, enhancing emotional involvement [2] Group 3 - The rise of short videos has also led to challenges in online space governance, including issues like fake portrayals, false personas, and malicious marketing [3] - Examples of problematic content include teams staging "struggling farmer" scenarios and scripted videos that provoke social tensions, which exploit viewers' emotions for profit [3] - In response, the Central Cyberspace Administration of China launched a three-month campaign starting April 15 to combat malicious marketing practices in the short video sector [3] Group 4 - To identify fake portrayals, three dimensions are proposed: adherence to labeling obligations, safeguarding factual integrity, and recognizing abnormal signals [4] - Short video platforms are urged to take responsibility by enhancing content review processes and optimizing traffic distribution mechanisms, moving beyond simple metrics like user engagement time [4] - Collaboration among government departments is necessary to improve legal frameworks and enhance media literacy among internet users [4]