研学旅游基地品质提升
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9部门联动!镇江召开研学旅游基地品质提升工作研讨会
Yang Zi Wan Bao Wang· 2025-05-18 06:10
Core Insights - The meeting held on May 16 aimed to enhance the quality of educational tourism bases in Zhenjiang by implementing the requirements outlined in the notification for improving these bases by 2025 [1][3] Group 1: Quality Improvement Initiatives - The Zhenjiang Municipal Bureau of Culture, Radio, Television and Tourism reported that 95 educational tourism base projects have been collected across the city, with 35 representative bases selected for the quality enhancement initiative [3] - The quality improvement work will involve a comprehensive review and integration of Zhenjiang's high-quality educational tourism resources, focusing on course development across various fields such as culture, agriculture, and science [5] Group 2: Collaborative Efforts and Marketing - The initiative will leverage inter-departmental collaboration and market-oriented strategies to strengthen the course offerings at educational tourism bases, including a dynamic optimization mechanism for the courses [5] - Various self-media platforms will be utilized to promote Zhenjiang's unique educational tourism bases and courses, enhancing the visibility and appeal of these offerings [5] Group 3: Ongoing Development and Brand Building - The project will continue to rely on inter-departmental cooperation and relevant policies to support the development of educational tourism bases, including the establishment of a team of educational tourism guides [5] - Activities such as "Su Yun Country Feelings" and "Walking Political Lessons" will be organized to attract visitors to Zhenjiang's educational tourism market and build a comprehensive supply system for educational tourism products [6]