研学旅游
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利用“在地文化”资源优化研学旅游格局
Hai Nan Ri Bao· 2026-01-03 22:30
运用数字技术,让体验"炫"起来。数字技术是研学者触摸历史、感知文化的科技桥梁,可让沉浸式体验 打破传统展陈的局限,让体验更深切、更直观。因此,可以在热带雨林布设传感器,让研学者实时获取 并分析生态环境数据;利用VR/AR技术,重现历史场景或模拟火箭发射;通过"研学地图"平台,实现远 随着我国经济和文化的快速发展,人们对精神生活的追求越来越多元,以文化为探索核心的研学旅游日 益受到青睐,研学旅游参与者也从原来的中小学生拓展到年轻人、老年人等群体。如今,通过政策引导 和支持,研学旅游活动逐渐走向规范化、品质化发展轨道,研学旅游课题设计更专业,研学基地建设更 规范、管理更标准化。研学旅游成为促进教育、文化和旅游深度融合,推进旅游产业高质量发展的新动 能。 海南位于我国最南端,拥有丰富的"海陆空"全方位研学旅游资源。比如,海南是全国唯一的黎族集聚 区,拥有黎族的传统村落船型屋群落等民族文化资源,海南槟榔谷黎苗文化旅游区集独特的民族文化、 自然景观于一体,是研学旅游的良好场景。又如,海南毗邻南海,形成了底蕴深厚的海洋文化,海洋生 物种类繁多,可以挖掘深海探险等研学资源,如中国(海南)南海博物馆的千年航海史话、疍家博物馆 ...
山东持续推进研学旅游与文创产业发展
Zhong Guo Jing Ji Wang· 2025-12-25 08:17
山东省精品旅游促进会会长杜文彬表示,本届赛事实现了规模与质量齐升,研学大赛聚焦黄河文化、非 遗传承、乡村振兴等主题,开设优秀传统文化、安全教育、康养研学专项赛道,落地案例成效显著;文 创大赛创新设立数智文创、公益助残等特色赛道,丰富了"好客山东""好品山东"产品矩阵。山东省旅促 会将从强品牌、提效能、筑根基、扩影响四个方面发力,优化赛制设计、深化成果转化、培育专业人 才、强化品牌传播,让赛事成为文旅创新的"试验田"与行业发展的"风向标"。 历经5个多月的精心筹备与激烈角逐,两大赛事收获颇丰、亮点纷呈。本届研学大赛紧扣行业热点开设 中华优秀传统文化、安全教育、康养等专项赛道,聚焦黄河文化、非遗传承、乡村振兴等16个重点主 题,共收到包括11个外省在内的6360余件参赛作品,156所省内院校、32个省外科研机构踊跃参与。六 届大赛累计涌现3万余件参赛作品、1500余件优秀作品,"红色沂蒙薪火相传""走'鲁中川藏线'"等十大落 地典型案例实现了社会效益与经济效益双丰收,部分项目年营收破亿,带动乡村年均增收20%以上,为 全国研学旅游规范化发展提供了可复制、可推广的"山东经验"。同期举办的"技能兴鲁"2025年全省研 ...
贵州推动研学旅游资源对接粤港澳大湾区市场
Zhong Guo Xin Wen Wang· 2025-12-12 08:29
贵州推动研学旅游资源对接粤港澳大湾区市场 贵州省研学旅行协会组织省内40余家企业代表参加活动。黔南州文化广电和旅游局副局长陶贵琴介绍了 黔南州乃至贵州省丰富的自然生态、多彩的民族文化、深厚的红色底蕴及独特的研学资源禀赋。黔南州 各县市及企业代表围绕"村马"主题文旅、"中国天眼"科普研学、世遗自然探索等特色主题进行推介。 广告等商务合作,请点击这里 其中,"村马"是贵州三都水族端节传统赛马活动的升级版。2023年10月起,三都县将传统赛马与现代体 育赛事结合,打造"美丽乡村速度赛马联赛",被网友亲切称为"村马"。据介绍,三都将携手各方共同开 发"非遗+马术+农耕"主题研学线路。 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 活动现场,"贵州研学旅游"特装展区成为亮点。其中,展示区通过图文、实物、模型等形式,立体呈现 贵州世界自然遗产、大国重器"中国天眼"、特色桥梁工程、民族村寨等核心研学资源;茶艺体验区邀请 与会者品尝贵州干净茶、生态茶,在氤氲茶香中 ...
报告称中国科创科普研学旅游需求旺盛
Zhong Guo Xin Wen Wang· 2025-11-26 23:25
Core Insights - The demand for science and technology innovation tourism in China is strong, with a significant transformation of technological resources into tourism products [1][2] - The development of science and technology innovation tourism is rapidly advancing, driven by three main forces: technological innovation, public education needs, and the expansion of the research and study market [1][2] Group 1: Market Demand and Trends - There is a growing demand for science and technology research products among youth and families, with an increasing depth of courses and expansion of core scenarios [1][2] - Science and technology tourism has shifted from being an optional choice to a necessary component of travel, indicating a transition from traditional resources to modern technological civilization [2] Group 2: Regional Development and Achievements - Hefei has 296 science and technology tourism bases and has launched ten themed premium routes, with over 1,200 course systems available [2] - In the first three quarters of this year, Hefei received 5.6135 million tourists for science and technology tourism, generating a tourism consumption of 2.826 billion RMB [2]
秋假秋游让秋冬之交旅游市场“热起来”
Xin Hua Wang· 2025-11-24 14:27
Core Insights - The domestic travel market in China is experiencing an unexpected surge in autumn and winter tourism due to the implementation of autumn and snow holidays in various regions, which has extended the travel season beyond the traditional peak periods [1][4][6] Group 1: Travel Trends - The Shanghai Lego Park has seen a significant increase in visitor numbers, with ticket sales sold out for several days, and hotel occupancy rates remaining high due to a 200% increase in visitors from Zhejiang province during the autumn holiday [1][4] - Shanghai Haichang Ocean Park received over 60,000 visitors from Jiangsu and Zhejiang provinces during the autumn holiday, with hotel revenue increasing by over 40% year-on-year [4][6] - The upcoming release of "Zootopia 2" has led to new activities at Shanghai Disneyland, attracting more families to visit the park [4][6] Group 2: Impact of Holidays - The introduction of autumn holidays has positively impacted various tourism sectors, including educational and cultural tourism, leading to increased bookings for travel packages and related services [6][7] - The implementation of autumn and spring holidays has been well-received by families, with a notable increase in travel bookings, such as a 39% rise in tourism product reservations in Sichuan following the announcement of the autumn holiday [6][7] - Experts suggest that local governments should leverage their unique resources and seasonal characteristics to create differentiated tourism products, enhancing the overall travel experience and maximizing consumer spending potential [6][7]
探索新联动模式示范区开展调研
Qi Lu Wan Bao· 2025-11-21 07:03
Core Insights - The article discusses a field research conducted by the deputy secretary of the Party Working Committee of the Qufu Cultural Construction Demonstration Zone, focusing on the high-quality development of the homestay industry and its integration with study tourism [1] Group 1: Homestay Industry Development - The research team held discussions with local officials and homestay operators to address challenges in the current development of the homestay industry and study tourism [1] - Insights were gathered on the operational models, customer demographics, service standards, and cultural integration of the homestays in Luyuan New Village [1] - Recommendations were made to refine service standards, create differentiated homestay products, and enrich the cultural tourism offerings in the village [1] Group 2: Study Tourism Product Development - The research team focused on the development and operation of study tourism products at the Yengdu Academy [1] - Suggestions were made to design immersive experience projects tailored to the cognitive characteristics of young people [1] - The team proposed exploring a "study + homestay" linkage model to extend visitor stay duration and enhance overall industry benefits [1]
搭建新平台,推动研学旅游发展
Qi Lu Wan Bao· 2025-11-20 16:10
Core Viewpoint - The meeting focused on the high-quality development of the research-based tourism industry in Jining, emphasizing the establishment of a research tourism industry alliance and addressing current challenges in the sector [3]. Group 1: Meeting Overview - The seminar was held on November 14 in the Qufu Cultural Construction Demonstration Zone, attended by leaders from local travel agencies and research bases [3]. - The meeting was chaired by Li Xuebin, Deputy Secretary of the Party Working Committee of the Qufu Cultural Construction Demonstration Zone [3]. Group 2: Key Discussions - Participants discussed the formation of a research alliance, curriculum development, resource integration, and route planning for research tourism [3]. - The current status of the research tourism industry, challenges faced, and suggestions for establishing the Jining Research Tourism Industry Alliance were shared [3]. Group 3: Future Directions - The meeting explored the core positioning, operational mechanisms, and platform construction for the Jining Research Tourism Industry Alliance, providing decision-making references for its establishment [3].
沉睡30万年遗址焕新生 华龙洞成研学旅游新亮点
Zhong Guo Xin Wen Wang· 2025-11-04 01:08
Core Insights - The Huolong Cave site, an ancient human site dating back approximately 300,000 years, is becoming a new highlight for educational tourism in Dongzhi County, Anhui Province, attracting numerous school visits this year [1][3]. Group 1: Archaeological Significance - Since its discovery in 2006, the Huolong Cave site has yielded 20 individual ancient human fossils, over 19,000 animal fossils, and more than 400 stone artifacts [1][3]. - The Huolong Cave people represent the earliest transitional ancient humans in East Asia, dating from 331,000 to 275,000 years ago [1]. Group 2: Educational Tourism Development - The site has become a significant destination for educational travel, receiving 58,000 visitors this year [5]. - The local government aims to create a diverse educational product system, offering themed study tours such as "Exploring the Origins of East Asian Homo Sapiens" and "Stargazing and Exploring the Universe" [6]. Group 3: Technological Integration - The management of Huolong Cave has implemented technologies like 3D modeling and artificial intelligence to enhance visitor experiences, transitioning from static displays to dynamic interactions [3]. Group 4: Future Plans - Future efforts will focus on developing an internationally oriented curriculum to transform Huolong Cave from a research site into a popular destination for scientific education [5].
《中国研学旅游报告(2025)》发布
Ren Min Ri Bao Hai Wai Ban· 2025-10-24 05:55
Core Insights - The report highlights the evolution of research-based tourism from a simple combination of "tourism + education" to a multifaceted cultural and educational industry that encompasses cultural dissemination, practical education, and digital experiences [1] - The number of research bases is steadily increasing, with each base developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing research experiences and operational efficiency, with the gradual adoption of digital management platforms facilitating customized courses, safety monitoring, and comprehensive feedback evaluation [1] Recommendations - The report suggests enhancing local research brands to achieve differentiated competition by deeply exploring the educational value of regional resources [1] - It recommends developing "localized + educational" courses that integrate research with local dining, accommodation, and cultural industries, creating a "research +" consumption loop that improves the integrity of research experiences while boosting regional economic development [1] - There is an emphasis on strengthening digital technology empowerment to create immersive research scenarios, enabling personalized course recommendations and intelligent analysis of research outcomes, thus transitioning research from "traditional experiences" to "intelligent services" [1]
《中国研学旅游报告》发布
Ren Min Ri Bao· 2025-10-22 20:26
Core Insights - The report highlights the evolution of study tours in China from a simple combination of tourism and education to a multifaceted cultural and educational experience [1] - It emphasizes the steady growth of study bases, which are developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing study experiences and operational efficiency, with the adoption of digital management platforms facilitating customized courses and safety monitoring [1] Industry Trends - The study tour market is transitioning towards a model that integrates cultural dissemination, practical education, and digital experiences [1] - There is a recommendation to enhance local study brands to achieve differentiated competition by exploring the educational value of regional resources [1] - The report suggests creating a "study + consumption" closed loop by integrating study tours with local dining, accommodation, and cultural industries, which can boost regional economic development [1] Recommendations - The report advises on the importance of leveraging digital technology to create immersive study scenarios, enabling personalized course recommendations and intelligent analysis of study outcomes [1] - It calls for a shift from traditional experiences to "smart services" in the study tour sector [1]