研学旅游
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“研”途皆风景 龙江正当时
Xin Lang Cai Jing· 2026-02-08 22:42
Core Insights - Heilongjiang Province is leveraging its unique resources to develop a robust educational tourism sector, transitioning from initial exploration to enhanced quality and efficiency during the 14th Five-Year Plan period [3][4] - The province has established itself as a pilot region for quality improvement in educational tourism, launching the "Study Tour Heilongjiang" brand and creating a diverse product matrix covering ten themes [3][4] Group 1: Development of Educational Tourism - Over 100 educational bases have been established, with 75 cultural and sports venues, industrial sites, and university laboratories opened to the educational tourism market [4] - The province has introduced specialized educational trains, such as "Longtai" and "Linhai Xueyuan," to extend the reach of educational tourism and enhance experiential learning [4] Group 2: Collaborative Framework - Heilongjiang has formed a multi-level cross-regional cooperation system, including local alliances and partnerships with neighboring provinces like Inner Mongolia to develop border tourism products [5] - Internationally, the province has attracted 489 educational groups from countries such as Russia, South Korea, and the UK, promoting cultural exchange among youth [5] Group 3: Economic Impact - By 2025, the province anticipates receiving 1.096 million educational tourists, generating over 630 million yuan in tourism spending, marking educational tourism as a new growth driver for the local economy [3][5] - The integration of educational tourism with local culture and rural revitalization has significantly increased local residents' income, exemplified by a rise from 3,000 yuan to 23,000 yuan per capita in certain areas [5]
“春启江淮 研读安徽”研学旅游主题活动启动
Xin Lang Cai Jing· 2026-02-08 16:27
Group 1 - The "2026 Spring Starts in Jianghuai, Study Anhui" educational tourism theme event was successfully launched in East Zhi County, Chizhou City, as part of the Ministry of Culture and Tourism's "Traveling through the Nine Provinces, Studying China" initiative [2] - The event was attended by nearly 200 representatives from provincial and municipal cultural and tourism departments, educational institutions, travel agencies, and study tour teams [2] - A total of 30 premium study tour routes were released under the "Beautiful Winter, Study Anhui" initiative, along with special discount policies for study tourism in Chizhou City [2] Group 2 - The event featured a creative product display area with 21 study tourism service institutions and bases from 16 cities in the province showcasing study tourism courses and creative products [3] - Since 2025, the provincial cultural and tourism department has implemented practical measures to promote high-quality development in study tourism, including hosting the 2025 Anhui Study Tourism Conference and launching over 200 premium routes [3] - The "Study Anhui" brand has gained significant influence, making Anhui a favored destination for study tourism across all age groups [3]
“既能玩又能学”文旅产品花样上新 “研、学、游”融合助力研学经济“升温”
Yang Shi Wang· 2026-02-08 04:04
Core Viewpoint - The article highlights the growing trend of educational tourism, particularly among families from the Guangdong-Hong Kong-Macao Greater Bay Area, who are traveling to northeastern China for unique winter experiences and learning opportunities in nature [1][8]. Group 1: Educational Tourism - Families are increasingly opting for educational and experiential travel, with a focus on combining fun and learning during holidays [8]. - The trend is exemplified by a group of students and parents from the Greater Bay Area participating in activities such as a tug-of-war competition in Antu County, Jilin Province, experiencing the unique charm of a northern winter [3][5]. Group 2: Activities and Learning Experiences - The educational programs in Antu County emphasize rural culture, agricultural practices, and environmental awareness, allowing children to transition from classroom learning to practical experiences in nature [5][7]. - Students engaged in outdoor activities at the Four-Mile Line Education Base, including playing in deep snow and learning survival skills in the wilderness, which enhances their understanding of geology and ecology [7][10]. Group 3: Regional Appeal - Antu County, located in the Changbai Mountain area, attracts numerous study groups due to its unique natural ecology, historical significance, and winter sports resources [3][5]. - The region is home to a diverse range of wildlife and plant species, making it an ideal location for educational programs that focus on environmental science [10].
2026“春启江淮 研读安徽”研学旅游主题活动即将启动
Xin Lang Cai Jing· 2026-02-03 17:46
Core Viewpoint - The Anhui Provincial Department of Culture and Tourism is launching the "Spring Initiation Jianghuai, Study Anhui" themed research tourism event on February 5, 2026, to enhance cultural and tourism resources for youth during the winter vacation and Spring Festival [1][2]. Group 1: Event Details - The event will officially release the "Beautiful Winter, Study Anhui" premium itinerary and hold a signing ceremony for collaborative development of research tourism among provincial and municipal entities [2]. - A flag-raising ceremony for the "New Spring Huizhou Research Tour" will also take place during the event [2]. - Participants will include representatives from cultural and tourism administrative departments, research tourism bases, travel agencies, and student representatives from research teams [2]. Group 2: Experience and Engagement - The event will feature 16 themed exhibition booths showcasing high-quality research tourism routes, unique courses, research equipment, and cultural products, highlighting the brand essence and innovative vitality of "Study Anhui" [3]. - Attendees will have the opportunity to engage in interactive activities, including traditional customs and intangible cultural heritage performances, creating a rich cultural atmosphere [3]. - Following the ceremony, guests and research teams will visit research bases in Dongzhi County to experience specialized courses such as archaeology and astronomy, fostering deeper interaction and collaboration [3]. Group 3: Industry Development - Anhui has been actively developing the research tourism sector, integrating it into various aspects of cultural and tourism development, continuously innovating research formats, and enhancing product offerings and service quality [4]. - The province has been recognized as a national pilot province for the quality enhancement of research tourism bases, establishing itself as a significant destination for research tourism in China [4]. - The upcoming event is positioned as a pivotal moment for the growth and innovation of research tourism in Anhui, emphasizing the province's commitment to this sector [4].
让“红色”研学可感可知、触摸历史玩转非遗……研学游激发文旅市场“新活力”
Yang Shi Wang· 2026-01-25 02:12
Core Viewpoint - The article highlights the growing popularity of educational travel (研学游) during the winter vacation, emphasizing its role in enriching children's learning experiences through diverse themes such as technology and cultural heritage. Group 1: Educational Travel in Guizhou - In Guizhou, the red-themed educational travel is becoming a popular choice for students during the winter break, allowing them to learn about revolutionary history through immersive experiences [1] - Students visiting the site of the Goubai Conference engage in activities that help them understand the heroic deeds of revolutionary predecessors, enhancing their perspective [3] - The Goubai Red Culture Educational Practice Base is developing an immersive curriculum that transforms history from mere text into tangible experiences [5] Group 2: Educational Travel in Shaanxi - Shaanxi leverages its rich historical and cultural resources to create diverse educational travel scenarios, allowing students to experience Chinese culture firsthand [8] - The Qianling Mausoleum in Shaanxi has introduced a simulated archaeology base where students can engage in a complete archaeological process, enhancing their understanding of archaeology [8] - The site offers six categories of specialized educational courses, including hands-on activities that teach students about Tang Dynasty etiquette and crafts [12] Group 3: Cultural Activities and Non-Heritage Experiences - The Shaanxi tourism department has launched over 20 premium educational travel routes this winter, connecting more than 100 educational bases [18] - Non-heritage experience activities, such as woodblock printing, are also popular among students, allowing them to appreciate traditional crafts [16] - The Qianling Mausoleum plans to conduct 13 cultural activities, including educational courses and immersive cultural experiences, to deepen public appreciation for traditional Chinese culture [14]
北京两会|市人大代表岳巧云:多方发力支持平谷打造全国研学旅游高质量发展示范区
Xin Lang Cai Jing· 2026-01-24 13:26
Core Viewpoint - The article discusses the proposal by a representative from Beijing to enhance the "Research Study Pinggu" brand and develop Pinggu District into a national high-quality research study tourism demonstration area, emphasizing the need for government support to achieve this goal [1][2]. Group 1: Development Potential - Pinggu District has a strong foundation for developing high-quality research study tourism due to its rich ecological resources, distinctive agricultural technology, and complete historical cultural context [1]. - In 2024, Pinggu District was selected as a labor education practice base in Beijing, marking a significant breakthrough in research study tourism development [1]. Group 2: Current Challenges - Despite progress, the research study tourism in Pinggu is still in its early stages, facing issues such as an incomplete industrial foundation, poor resource connectivity, insufficient promotional effectiveness, and weak brand influence [1]. Group 3: Recommendations for Support - The representative suggests that the Beijing Development and Reform Commission formulate financial support policies for large research study bases and surrounding infrastructure to enhance the comprehensive service capabilities of Pinggu's research study enterprises [2]. - The Beijing Education Commission is encouraged to promote Pinggu's research study resources to primary and secondary schools across the city, positioning Pinggu as a key destination for research practice [2]. - The Beijing Cultural and Tourism Bureau is advised to utilize its various activities and platforms to promote Pinggu's development as a national high-quality research study tourism demonstration area, thereby increasing the brand's visibility and influence [2].
室内游升温、研学游正当时 文旅“热”让“冬日经济”多点开花、活力迸发
Yang Shi Wang· 2026-01-24 05:44
Group 1 - The ecological tourism greenhouse in Nangu Village, Fengtai District, Beijing, covers an area of 80,000 square meters and offers a variety of plant species and experiences for families during winter [1] - The indoor tropical rainforest is home to numerous parrots, including both imported and locally bred varieties, which engage in entertaining activities [3][5] - The greenhouse features educational and recreational facilities for children, including amusement rides and a simulated driving school, promoting both fun and learning [6][9] Group 2 - The facility includes an indoor water play area and a collaboration with a local university to introduce highland medicinal baths, enhancing the visitor experience [11] - The nearby Baicao Village in Kunming has become a popular destination for family and educational trips, especially during the winter season, with an influx of student visitors [13][14] - Baicao Village showcases over 150 types of traditional Chinese medicinal herbs, providing an immersive educational experience for visitors [16][22]
以多元场景打开“研学+”新空间
Hai Nan Ri Bao· 2026-01-23 01:58
Group 1 - The core idea of the news is the introduction of six major themes for educational travel products in Hainan, which aim to enhance the learning experience through diverse and immersive activities [1][2] - The six themes include marine exploration, aerospace education, rainforest ecology, agricultural practices, cultural heritage, and modern technology, each designed to provide hands-on learning opportunities [1][2] - Hainan's approach emphasizes the integration of education with experience, promoting a model of "learning + growth" that expands the educational space for students [1][2] Group 2 - The development of quality educational travel products requires depth and uniqueness to avoid the pitfalls of superficial experiences, which is a challenge faced by many regions [2] - Hainan has taken systematic actions, such as hosting design competitions and forming regional alliances, to transform local resources into rich educational offerings [2] - A strategic cooperation framework has been established between Hainan and the Guangdong-Hong Kong-Macao Greater Bay Area to facilitate resource sharing and enhance student exchanges, fostering regional collaboration [2] Group 3 - The effectiveness of educational experiences depends on the quality of course design, mentorship, and safety measures, necessitating continuous improvement to meet expectations [3] - Hainan is positioned as a unique educational environment, combining natural landscapes and cultural heritage to create an expansive learning campus [3] - The goal is to enable students to explore and grow through integrated learning experiences, ultimately enriching their personal development [3]
有颜值有“研”值
Xin Lang Cai Jing· 2026-01-22 17:07
Core Insights - The "Happy Learning Tour" promotional event for spring 2026 in Hainan focuses on six major themes for educational tourism, including marine islands, aerospace, rainforest ecology, southern breeding industry, historical culture, and museums and technology [1] - A strategic cooperation framework agreement for educational tourism between Hainan, Hong Kong, and Macau has been officially signed [1] - Hainan's Education Department has selected over 100 provincial-level educational practice bases and provides a subsidy of 100 yuan per participating student, benefiting over 1 million students since 2019 [1] Group 1: Marine Theme - A 6-day, 5-night premium itinerary will allow students to explore various locations such as Dongzhai Port Mangrove Nature Reserve and Wenchang Stone Park, focusing on marine geology, ecological protection, and historical culture [2] Group 2: Aerospace Theme - The program features a dual theme design of "Aerospace Technology and Marine Civilization," with visits to Wenchang Space Launch Site and the Aerospace Science Museum, enhancing understanding of ecological protection and cultural history [3] Group 3: Rainforest Theme - Leveraging Hainan's over 62% forest coverage, the program will include courses on tropical agricultural technology and rainforest scientific research, utilizing national-level educational bases like the Hainan Tropical Botanical Garden [4] Group 4: Southern Breeding Industry Theme - Students will visit key areas in Sanya, Lingshui, and Ledong, exploring breeding research institutes and breeding bases related to the southern breeding industry [5] Group 5: Historical Culture Theme - The program aims to provide an immersive cultural experience, focusing on historical landmarks such as Dongpo Academy and Wugong Temple, where students will study classical poetry and literature [6] Group 6: Museum and Technology Theme - Activities will center around the Hainan Intangible Cultural Heritage Display Center, featuring micro-experiences of intangible cultural heritage, hands-on craftsmanship, and themed educational performances [7]
海南推六大主题研学产品 联动港澳开拓国际市场
Xin Lang Cai Jing· 2026-01-22 05:48
Core Insights - The "Happy Research Study Tour" promotion event for Hainan's educational tourism products was held on January 20, 2026, focusing on six main themes: marine islands, aerospace, rainforest ecology, southern breeding industry, historical culture, and museums and technology [1][2] - Hainan's educational tourism is rapidly developing, with an expected 1.8524 million participants in 2025, according to a survey by the Hainan Provincial Research Study Tourism Association [1] - The Hainan Provincial Department of Education has selected over 100 provincial-level research practice education bases and provides annual subsidies of 100 yuan to participating students, benefiting over 1 million students [1] Group 1 - The six themed educational tourism products include marine theme trips covering mangrove protection areas and geological parks, aerospace theme experiences integrating space technology with marine culture, and rainforest theme activities based in tropical botanical gardens [2] - The southern breeding industry theme focuses on research and breeding bases in Sanya and Lingshui, while the Dongpo culture theme offers immersive experiences around historical sites like the Dongpo Academy in Danzhou [2] - A strategic cooperation framework agreement was signed between the Hainan Provincial Research Study Tourism Association and organizations from Macau and Hong Kong to promote resource sharing and market collaboration [2] Group 2 - The Hainan Provincial Department of Tourism and Culture will continue to optimize the business environment and provide efficient service support to establish Hainan as a top educational tourism destination [2]