新华社上海11月24日电（记者 陈爱平）由于天气转冷，每年国庆节后至次年元旦、春节前，国内出游往往相对"平淡"。但在今年，因多地探 索实施秋假、雪假，丰富秋游活动，金秋出行热度得以进一步延续，冬季冰雪旅游也提前升温。 上海乐高乐园近日迎来亲子客流"小高峰"。乐园门票出现多日售罄，乐高乐园酒店也持续满房。据上海乐高乐园度假区统计，由于11月中旬 的一周浙江多座城市启动放"秋假"，乐园内浙江游客较前一周激增200%，浙江也成为近阶段乐园的最大客源地。乐园还新推出一系列冬季主题活 动，迎接来自长三角乃至全国的亲子家庭。 "今年11月份通过旅行社预订上海各大主题乐园的亲子客群人次甚至超过了传统旺季的10月份，江浙是核心客源地。"上海春秋旅游副总经理 周卫红介绍，秋假还带动了研学游、文博游等主题旅游热度，联动机票、酒店等产业链消费增长，有效激活了秋冬之交这个传统淡季市场。 今年9月发布的《关于扩大服务消费的若干政策措施》提出，探索设置中小学春秋假，增加旅游出行等服务消费时间。多地结合当地特点安排 放假日程，受到亲子家庭欢迎。四川宣布实施中小学春秋假制度后一周内，携程平台上四川旅游产品预订量同比增长39%。新疆阿勒泰地区 ...

(通讯员 李广杰) 调研组与尼山镇相关负责人、民宿经营者召开座谈会,围绕当前民宿产业与研学旅游发展中存在的难点 问题展开深入交流。详细了解鲁源新村民宿的运营模式、客源结构、服务标准及文化融入情况,听取了 目前发展现状和困难问题,并对进一步细化服务标准,打造差异化民宿产品,丰富村内文旅业态提出了建 议。 在耕读书院,调研组重点考察研学旅游产品开发与运营情况。调研组建议耕读书院结合青少年认知特点 设计沉浸式体验项目,同时探索"研学+民宿"联动模式,延长游客停留时间,提升产业综合效益。 11月11日,曲阜文化建设示范区党工委副书记、推进办副主任李学斌带领调研组深入曲阜市尼山镇鲁源 新村、耕读书院,围绕民宿产业高质量发展与研学旅游融合创新开展实地调研。 ...

11月14日,济宁市研学旅游产业高质量发展座谈会在曲阜文化建设示范区召开,来自全市部分旅行社、研 学基地的负责人参加会议。会议由曲阜文化建设示范区党工委副书记、推进办副主任李学斌主持,济宁 市文化和旅游局四级调研员刘凤来,曲阜文化建设示范区党工委委员、推进办副主任王士虎、郑本强参 加座谈会。 座谈会上,传达学习了省、市研学旅游有关会议指示精神。参会各相关部门、单位围绕研学联盟组建、 研学课程设置、研学资源开发、研学路线规划、研学资源整合等方面进行了发言,交流了研学旅游产业 的发展现状、遇到的困难以及关于成立济宁市研学旅游产业联盟的意见和建议。与会人员探讨了济宁市 研学旅游产业联盟的核心定位、运行机制、平台建设等事宜,为成立济宁市研学旅游产业联盟提供了决 策参考。 济宁市文化和旅游局、曲阜文化建设示范区有关科室负责同志参加座谈会议。 座谈会现场。 丁安顺济宁报道 ...

Core Insights - The Huolong Cave site, an ancient human site dating back approximately 300,000 years, is becoming a new highlight for educational tourism in Dongzhi County, Anhui Province, attracting numerous school visits this year [1][3]. Group 1: Archaeological Significance - Since its discovery in 2006, the Huolong Cave site has yielded 20 individual ancient human fossils, over 19,000 animal fossils, and more than 400 stone artifacts [1][3]. - The Huolong Cave people represent the earliest transitional ancient humans in East Asia, dating from 331,000 to 275,000 years ago [1]. Group 2: Educational Tourism Development - The site has become a significant destination for educational travel, receiving 58,000 visitors this year [5]. - The local government aims to create a diverse educational product system, offering themed study tours such as "Exploring the Origins of East Asian Homo Sapiens" and "Stargazing and Exploring the Universe" [6]. Group 3: Technological Integration - The management of Huolong Cave has implemented technologies like 3D modeling and artificial intelligence to enhance visitor experiences, transitioning from static displays to dynamic interactions [3]. Group 4: Future Plans - Future efforts will focus on developing an internationally oriented curriculum to transform Huolong Cave from a research site into a popular destination for scientific education [5].

[ 责编：陶媛 ] 《报告》指出，当前研学旅游已从"旅游+教育"的简单叠加，演进为承载文化传播、实践育人、数字体 验等多重价值的文旅业态。研学基地数量稳步增长，各基地依托资源禀赋，形成差异化发展路径。数字 化技术已成为提升研学体验和运营效率的关键驱动力，数字化管理平台的逐步普及，推动了课程定制、 安全监控与反馈评估的全流程精细化运营。 本报电（元月）近日，中国旅行社协会在2025首届旅行服务大会上发布了《中国研学旅游报告 （2025）》（以下简称《报告》），通过对全国31个省级行政区共274家研学类企业的深入调研，分析 研学旅游市场的现状和趋势，提出相关发展建议。 《报告》建议，应擦亮在地研学品牌，实现差异化竞争。深度挖掘区域资源的教育价值，开发"在地化 +教育化"课程，将研学与当地餐饮、住宿、文创等产业结合，打造"研学+"消费闭环，在提升研学体验 完整性的同时，带动区域经济发展。同时，增强数字技术赋能，打造沉浸式研学场景，实现个性化课程 推荐、研学效果智能分析，推动研学从"传统体验"向"数智化服务"转型。 ...

Core Insights - The report highlights the evolution of study tours in China from a simple combination of tourism and education to a multifaceted cultural and educational experience [1] - It emphasizes the steady growth of study bases, which are developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing study experiences and operational efficiency, with the adoption of digital management platforms facilitating customized courses and safety monitoring [1] Industry Trends - The study tour market is transitioning towards a model that integrates cultural dissemination, practical education, and digital experiences [1] - There is a recommendation to enhance local study brands to achieve differentiated competition by exploring the educational value of regional resources [1] - The report suggests creating a "study + consumption" closed loop by integrating study tours with local dining, accommodation, and cultural industries, which can boost regional economic development [1] Recommendations - The report advises on the importance of leveraging digital technology to create immersive study scenarios, enabling personalized course recommendations and intelligent analysis of study outcomes [1] - It calls for a shift from traditional experiences to "smart services" in the study tour sector [1]

Core Insights - The "Follow Confucius Study Tour" initiative was launched as part of the 2025 China International Confucius Culture Festival, aiming to promote deep engagement with Confucian culture through six themed study routes [2][4] - The six themes are designed to cater to various demographics, including youth, adults, seniors, families, and international tourists, connecting over 30 cultural and tourism landmarks in the Qilu region [2][3] Themed Study Routes - The "Ren and Wisdom Mountain and Water Tour" allows visitors to experience natural landscapes while understanding the Confucian philosophy of "the wise enjoy water, the benevolent enjoy mountains" [3] - The "Diligent Learning and Good Deeds Tour" focuses on places like the Zhusi Academy and Confucius Museum, emphasizing the charm of Confucian education through practical rituals and classic readings [3] - The "Learning from the Virtuous Tour" connects sites such as the Guan Zhong Memorial Hall and the Qi Culture Museum, allowing visitors to grasp the core tenets of Confucian thought [3] - The "Poetry and Family Tradition Tour" showcases Confucian family etiquette through activities like learning Confucian rituals and tasting Confucius Mansion cuisine [3] - The "Moral Governance and Heart Nurturing Tour" highlights the importance of moral governance through visits to significant historical sites [3] - The "Harmony and Coexistence Tour" targets international tourists, featuring activities that demonstrate the wisdom of "harmony in diversity" and the openness of Chinese culture [3] Industry Development - Shandong province is recognized as one of the first pilot provinces for enhancing the quality of study tourism, with 60 study units included in the improvement pilot [4] - The "Good Guest Shandong · Experience Qilu" brand is expanding its influence, having launched various themed products and over 250 activities related to cultural heritage [4] - The initiative aims to promote the contemporary value of Confucian culture and enhance cultural innovation [4] - A digital model named "Ask Confucius, Enlighten the Future" was introduced, utilizing AI technology to provide interactive experiences during the study tours [4]

Core Viewpoint - The educational travel market, particularly the study tour sector, is gaining popularity among families and schools, presenting significant business opportunities while also highlighting existing issues such as varying qualifications, superficial teaching, product discrepancies, and safety concerns [1] Group 1: Market Trends - The study tour market is increasingly recognized as an important component of collaborative education among families, schools, and society [1] - The demand for quality in study tours is rising, prompting questions about destination selection, curriculum content, and instructor qualifications [1] Group 2: Regulatory Developments - The Ministry of Education has initiated the selection of "National Primary and Secondary School Study Practice Education Bases" [1] - The Ministry of Culture and Tourism has released the "Guidelines for Designing Study Tourism Courses and Routes" along with two other industry standards [1] - The Ministry of Human Resources and Social Security has introduced the new profession of "Study Tourism Instructor" [1] Group 3: Industry Self-Regulation - Study tour organizations are encouraged to enhance self-regulation alongside external oversight to ensure product and service quality [1] - The emphasis on quality and sustainability in the study tour sector is crucial for the long-term growth and development of children's education [1]

Core Viewpoint - The article discusses the impact of a tragic incident involving an 8-year-old boy with autism who went missing in Dali, leading to a significant decline in the local study tour market and raising concerns about safety and transparency in the industry [4][8][24]. Group 1: Incident and Immediate Reactions - The search for the missing boy involved over 600 rescue personnel, complicated by adverse weather conditions [4]. - Local businesses and volunteers contributed supplies for the search efforts, reflecting community support [5]. - Parents who had enrolled their children in study tours expressed anxiety and reconsidered their plans, with many sharing their concerns on social media [9][10]. Group 2: Market Dynamics and Parental Concerns - The incident triggered a wave of negative feedback regarding the transparency and safety of study tours in Dali, with parents highlighting the lack of clear information about the programs [12][14]. - Parents reported that the information about study camps was often disorganized and relied heavily on social media for credibility [13]. - The fear among parents stemmed from the lack of clarity on who was supervising the children and the safety measures in place [14]. Group 3: Industry Overview and Challenges - The Dali study tour market is characterized by a mix of quality programs and poorly organized ones, leading to a perception of inconsistency [18][20]. - Many new entrants focus on profit rather than educational value, resulting in a competitive environment where marketing often overshadows quality [21][22]. - The article notes that the regulatory framework for study tours is unclear, with various agencies involved but no unified oversight [25][26]. Group 4: Future Implications and Recommendations - The article suggests that a market reshuffle is inevitable due to the incident, which may lead to a decline in poorly managed programs while allowing reputable ones to thrive [27][29]. - It emphasizes the need for standardized regulations and oversight to ensure safety and quality in study tours [28]. - The broader trend indicates that parents are now more discerning, prioritizing safety and educational value over mere experiences [30][31].

Group 1: Educational Tourism in Shandong - The summer vacation is a crucial period for educational tourism, with various upgraded and innovative programs launched in Shandong this year, providing students with memorable experiences [2] - Shandong New Oriental Culture and Tourism launched the "Great National Pillar Six-Day Camp," which includes visits to the Dongfang Spaceport, attracting increasing interest with 86 participants in the third session [2] - The Dongfang Spaceport, as China's only offshore rocket launch mother port, offers real-life experiences such as a control center and rocket assembly facilities, enhancing the educational value of the programs [2] Group 2: Archaeological Education - The Ruins of the State of Lu National Archaeological Park has become a popular site for archaeological study tours, attracting groups from various regions, including a recent group from Shanghai [3] - Participants engage in hands-on activities like using tools to excavate artifacts under the guidance of archaeological mentors, fostering a deeper understanding of history [3][4] - The park has also hosted international groups, such as a Russian archaeological study team, showcasing its cultural significance [3] Group 3: Innovative Learning Approaches - The integration of archaeological resources with educational programs has been supported by the National Cultural Heritage Administration, leading to the development of high-quality archaeological study products [4] - A new immersive script-killing project, "Craftsman Spirit - The Disappeared Luban Secret Scroll," combines traditional crafts with interactive storytelling, allowing children to engage actively in learning [4][5] - This project represents a strategic upgrade of the Shandong Provincial Cultural Center's "Yasong·Four Seasons" brand, marking a breakthrough in the field of intangible cultural heritage transmission [5]