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三项研学旅游行业标准出台
Mei Ri Shang Bao· 2025-07-15 23:32
Core Viewpoint - The recent release of standards for outbound study tours and online travel platforms aims to enhance the quality and safety of the study tourism industry in China, addressing existing issues and promoting a more structured development approach [1][2]. Group 1: Outbound Study Tour Service Requirements - The "Outbound Study Tour Service Requirements" sets mandatory safety measures, including the necessity for operators to have outbound qualifications and to establish an evaluation mechanism for overseas suppliers [1]. - It mandates that study tour guides possess educational backgrounds, cultural knowledge of the destination, and cross-language communication skills [1]. - Operators are required to purchase global emergency rescue insurance with a minimum compensation limit of 10 million yuan per incident and over 600,000 yuan per person [1]. - The guidelines stipulate that study tour course duration must constitute at least 50% of the overseas itinerary, prohibiting false advertising and requiring clear disclosure of additional fees [1]. Group 2: Curriculum and Route Design Guidelines - The "Curriculum and Route Design Guidelines" outlines a core framework for course design, emphasizing the integration of study resources, interdisciplinary learning, and mandatory safety education [2]. - This standard is applicable to all domestic study tourism service providers, aiming to enhance educational value and market competitiveness while curbing issues like "travel without learning" and false advertising [2]. - The guidelines are intended to ensure that study tourism activities are safe and orderly, positioning them as vital for cultural dissemination and talent cultivation [2]. Group 3: Online Travel Platform Accommodation Booking Service Norms - The "Online Travel Platform Accommodation Booking Service Norms" addresses common issues such as default bundling, low-price traps, and difficulties in order modifications [2]. - It encourages online travel platforms and related operators to enhance self-regulation and continuously improve service quality [2]. - The aim is to elevate the consumer experience in online bookings and drive service quality upgrades and value creation within the industry [2].