Core Insights - The article highlights the significant progress of Henan's cultural and tourism sector, positioning it among the top regions in China, with expectations to attract over 1 billion visitors and generate over 1 trillion yuan in tourism revenue by 2024 [1] Group 1: Brand Promotion - Henan has established the "Yellow River Cultural Tourism Belt Promotion Alliance" with nine provinces to enhance the influence of the "Old Home Henan" brand, promoting cultural tourism through collaborative efforts [2] - The province has launched various promotional activities, including the "Understanding China's River" campaign and the "Chinese Kung Fu Journey" brand, reaching nearly 200 million people through live broadcasts and events [2] - The "Old Home Henan" new media matrix has amassed nearly 10 million followers, generating over 10,000 content pieces annually, with a total reach of nearly 10 billion [2] Group 2: Seasonal Marketing - Henan's tourism strategy includes seasonal promotional activities themed around "Spring in Central Plains," "Summer in Central Plains," "Autumn Harvest in Central Plains," and "Winter Travel in Central Plains," which have successfully highlighted various tourist attractions [3] - The province has collaborated with the Ministry of Culture and Tourism to promote nearly 100 travel routes under the "Walking in Henan, Understanding China" initiative, alongside hosting influential cultural festivals [3] Group 3: Targeted Marketing Strategies - Henan has focused on marketing to nearby regions, particularly Shandong, which is expected to become the top source of external visitors starting in 2024 [4] - The province has implemented innovative marketing strategies, such as the "Follow the Drama to Tour Central Plains" model, which transforms audience members into tourists through immersive experiences [4] - A comprehensive promotional framework has been established, with nearly 300 million yuan allocated to support local tourism development and incentives for travel agencies organizing trips to Henan [4]