Workflow
文旅文创融合
icon
Search documents
好想你清明上河园文旅首店开业 打造河南文旅融合新范本
Zheng Quan Ri Bao Wang· 2026-02-13 12:44
Core Viewpoint - The opening of the "Haoxiangni" cultural and tourism flagship store in Kaifeng marks a significant collaboration between a leading red date company and a prominent cultural tourism platform, aligning with Henan Province's strategy for cultural and creative integration [1][2]. Group 1: Company Overview - Haoxiangni has been deeply involved in the red date industry for 34 years, evolving from a local producer to an industry benchmark known as the "red date expert" [1]. - The company emphasizes a mission to provide healthy food to those who value health, creating an ecosystem around "red dates + health-preserving fresh food" [1]. Group 2: Store Concept and Cultural Integration - The new store is designed to be more than a typical retail space; it integrates the cultural essence of the "Qingming Shanghe Tu" (Along the River During the Qingming Festival) and features a unique "Bai Xi Workshop" for cultural experiences [2]. - The store offers not only classic red date products but also incorporates Song Dynasty cultural elements and immersive experiences, transforming the shopping experience into a cultural journey [2]. Group 3: Future Plans and Expansion - Following the flagship store's opening, Haoxiangni plans to replicate this cultural tourism model in other top tourist destinations in Henan, such as Luoyang, to further explore and promote local cultural heritage [3]. - The company aims to rejuvenate the 8,000-year-old red date culture within the tourism sector, contributing to the development of cultural and creative industries in Henan [3].
代表委员心声丨传承三苏文脉 弘扬东坡文化
He Nan Ri Bao· 2026-01-28 23:22
"我们应当大力弘扬三苏文化、东坡文化,让穿越千年的文学瑰宝与人格光辉,在中原大地焕发新的时 代光彩。"岳文涵说。(记者 杜军) 岳文涵认为,近年来,河南在传承弘扬三苏文脉和东坡文化方面取得了初步成效,但也存在资源梳理与 研究阐释不够系统、保护利用与展示传播较为碎片化、产业转化与融合发展程度不高、协同机制与保障 体系尚不健全等问题。 如何破解?岳文涵建议,推动三苏文化创新性发展,设立"河南省三苏文化研究院"或"东坡文化研究中 心",打造高端学术平台,强化学术根基。同时,推动"数字三苏"建设,运用技术实现文化遗产的虚拟 复原与活态展示,打造以宋代生活与东坡诗词为主题的沉浸式体验区,推动三苏文化走进基层,丰富群 众精神生活。 在灿若星河的中华文化代表人物中,并称"三苏"的北宋苏洵、苏轼、苏辙父子,无疑是耀眼的存在。其 中,苏轼(号东坡居士)更以其旷达的哲学智慧、深厚的为民情怀、精湛的艺术造诣与跨越时空的文化 魅力,成为中华文化一个鲜明而动人的符号。 1月28日,省政协委员、平顶山市政协副主席岳文涵接受记者采访时表示,深入挖掘、系统梳理并创新 传承三苏文脉特别是东坡文化与河南的深厚联系,不仅是对优秀传统文化的自觉传承 ...
雪场之上 汤泉之下 冬季文旅奏响“冰与火之歌”
He Nan Ri Bao· 2025-12-27 23:33
Core Viewpoint - Pingdingshan City is effectively activating its winter tourism economy by integrating cold resources like skiing with warm experiences such as hot springs, creating a unique winter tourism model that attracts visitors year-round [1][10]. Group 1: Winter Tourism Development - Pingdingshan City has developed a product system around four themes: cool summer escapes, low-carbon camping, intangible cultural heritage experiences, and wellness therapy, promoting a "summer-winter linkage" strategy [1]. - The city is addressing seasonal tourism challenges by combining skiing with wellness offerings, such as hot springs, to enhance winter tourism appeal [1][10]. - The Tianlongchi Ski Resort, located at over 1300 meters elevation, is becoming a popular choice for skiing enthusiasts due to its excellent snow quality and long snow season, with a daily capacity of 8,000 visitors [2]. Group 2: Hot Springs and Wellness - The Yao Mountain Hot Spring, known for its therapeutic properties, features over 80 different types of hot spring pools, making it an ideal destination for winter relaxation [10]. - The hot spring water, with a temperature of 63°C and rich in minerals, has been historically recognized for its health benefits, enhancing the area's appeal as a wellness destination [7][10]. - The combination of skiing during the day and soaking in hot springs at night has become a key attraction, catering to families and diverse visitor needs [10]. Group 3: Rural Tourism and Accommodation - The rural areas of Pingdingshan are experiencing a transformation in winter tourism, with local accommodations adapting to the influx of visitors, leading to increased economic activity [11][16]. - The county has implemented policies to promote the development of boutique homestays, enhancing the quality and appeal of rural tourism offerings [14][15]. - In 2022, the county received 18.58 million visitors, generating over 6.6 billion yuan in tourism revenue, highlighting the success of its tourism initiatives [16].
时代新韵扮靓“老家河南”
He Nan Ri Bao· 2025-12-26 23:21
Group 1 - The 2025 China International Tourism Trade Fair was held in Haikou, Hainan, showcasing Henan's rich cultural tourism resources and products under the theme "Walking Henan, Understanding China" [1] - Henan boasts a high density of ancient sites, including the Erlitou site, Anyang Yin Ruins, and Zhengzhou Shang City, making it a core area for exploring the roots of Chinese civilization [1] - The integration of culture and tourism is emphasized, with initiatives to make cultural heritage more dynamic and engaging, showcasing a modern interpretation of Henan's historical significance [1] Group 2 - Tourism is described as not just a consumption behavior but a lifestyle, with a focus on creating immersive experiences that connect visitors to the cultural essence of cities [2] - The "Song Costume and Makeup Street" in Kaifeng exemplifies the trend of recreating historical living scenes, enhancing the tourist experience through cultural storytelling [2] - The current tourism landscape in Henan is shifting towards emotional and experiential tourism, with a call for the cultural tourism industry to become a pillar of the economy [2] Group 3 - The integration of cultural tourism with various industries is highlighted as a key development strategy, aiming to create a vibrant ecosystem where cultural narratives enhance economic growth [3] - The emphasis is on utilizing cultural elements to tell compelling stories, thereby transforming industries into attractive destinations [3] - There is a focus on facilitating the flow of tourism resources across regions and integrating into the national market, indicating a strategic approach to expanding Henan's cultural tourism opportunities [3]
安阳:擦亮殷墟甲骨文世界级文化名片
He Nan Ri Bao· 2025-12-03 08:00
Core Insights - The article emphasizes the transformation of Anyang into a cultural tourism hub, focusing on the development of the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period [1][10]. Group 1: Cultural and Tourism Development - Anyang has received over 3.3 million visitors since the opening of the Yin Ruins Museum, leading the province in educational tourism and doubling inbound tourists over three years [1][2]. - The city has invested over 20 billion yuan in major cultural tourism projects, establishing a cultural landmark system that includes various themed performances and interactive experiences [3][5]. - The city has launched 42 premium study tour routes and nearly 200 unique courses, with study tourism becoming a significant draw, attracting over 2.3 million study tourists in 2024 [5][6]. Group 2: Infrastructure and Project Development - Anyang is enhancing its cultural districts through the renovation of four streets, creating unique cultural clusters that attract younger visitors [4]. - The city plans to invest 1.5 billion yuan to upgrade sports facilities and build new fitness centers, aiming to host significant sports events [7][11]. - The Yin Ruins Archaeological Museum is set to open in May 2024, featuring high-tech elements and interactive archaeological scenes [3][10]. Group 3: International Engagement and Marketing - Anyang has hosted international exhibitions and cultural events, significantly increasing inbound tourism, with 181,000 international visitors in the first nine months of 2025, tripling the total from 2022 [8][9]. - The city is enhancing its international appeal by developing multi-language services and establishing partnerships with overseas travel agencies [9][10]. - Anyang aims to attract over 500,000 international tourists by 2028, focusing on key markets in East Asia and Europe [10][11]. Group 4: Innovation and Creative Industries - The city has developed over 2,200 cultural products and hosted international design competitions, with several products recognized nationally [6][10]. - The integration of cultural elements into modern life is a priority, with initiatives to make cultural heritage accessible to the public [7][10].
奋进的河南 决胜“十四五”丨安阳:擦亮殷墟甲骨文世界级文化名片
He Nan Ri Bao· 2025-12-01 00:30
Core Viewpoint - Anyang aims to establish the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period, focusing on the integration of culture and tourism to transform from a cultural resource city to a strong cultural tourism city [1][20]. Group 1: Cultural and Tourism Development - The Yin Ruins Museum has received over 3.3 million visitors since its opening, leading the province in educational tourism and doubling inbound tourist numbers over three years [1][2]. - Major cultural tourism projects have been advanced with over 20 billion yuan invested, creating a cultural landmark system that includes various themed performances and interactive experiences [4]. - The city has added 15 new A-level scenic spots during the 14th Five-Year Plan, enhancing the supply system of cultural tourism products [5]. Group 2: Innovative Experiences and Activities - The Yin Ruins Museum features modern technology such as 3D modeling and interactive exhibits, attracting significant visitor engagement [2]. - The city has developed 42 premium educational tourism routes and nearly 200 unique courses, with over 2.3 million educational tourists expected in 2024 [9]. - Nighttime economy initiatives have gained traction, with nighttime tourism accounting for 41% of total tourism consumption in 2024 [9]. Group 3: Cultural and Creative Industry Growth - The cultural and creative industry has become a new growth driver, with over 2,200 products developed and several achieving significant sales [10]. - The city has successfully hosted international cultural design competitions and established brands like "Anyang Gifts" [10]. Group 4: International Outreach and Tourism - Anyang has expanded its international influence through exhibitions and cultural exchanges, with inbound tourism reaching 181,000 visitors in the first nine months of 2025, tripling the total from 2022 [14]. - The city has established long-term partnerships with nearly 30 overseas travel agencies to promote its tourism offerings [14]. Group 5: Infrastructure and Service Enhancements - Investments of 2 billion yuan have been made to improve tourism infrastructure, including a smart parking system and enhanced visitor services [17]. - The city has implemented a comprehensive training program for tourism staff, improving service quality and visitor satisfaction [17]. Group 6: Future Development Goals - Anyang plans to create a world-class tourism site by 2027, focusing on digital experiences and new tourism formats [18]. - The city aims to attract over 500,000 inbound tourists by 2028, enhancing its international appeal [18]. - Ongoing projects include the construction of a second phase of the Yin Ruins Archaeological Cultural Town and various cultural heritage sites [18].
奋进的河南——决胜“十四五”·文脉润新章丨以多元创新激活文化资源
He Nan Ri Bao· 2025-11-28 23:25
Core Insights - The article highlights the innovative approaches taken by Henan's cultural and tourism sector to activate cultural resources and enhance visitor experiences through diverse and engaging activities [1][4]. Group 1: Cultural and Tourism Development - Henan's cultural tourism is focusing on transforming local culture into tangible consumer experiences, as seen in the Zhengzhou Erqi Mifang Creative Street, which has evolved from a grain storage facility into a vibrant cultural hub [1][4]. - The provincial cultural and tourism department has recognized 12 new provincial-level tourism and leisure districts, including Zhengzhou Erqi Mifang Creative Street and Luoyang Longmen Ancient Street, emphasizing the importance of culture as a core competitive advantage [1][2]. Group 2: Visitor Engagement and Economic Impact - During the recent National Day and Mid-Autumn Festival, the Shandong province's tourism revenue reached 6.896 million yuan, with a 123.27% increase in visitor numbers compared to the previous year [2]. - The New Mi Zhongqiang Light Year Street attracted over 9.22 million visitors in the first half of the year, with cultural experience activities accounting for over 60% of its offerings [2]. Group 3: Promotion and Outreach Strategies - Henan's "Follow the Drama to Tour Central Plains" initiative aims to convert theater audiences into tourists, with targeted promotional activities in key markets such as Shandong, which is expected to become the top source of visitors from outside the province [3][4]. - The province is leveraging partnerships with major online travel agencies to enhance its outreach in long-distance markets, including the Yangtze River Delta and the Guangdong-Hong Kong-Macau Greater Bay Area [3]. Group 4: Future Prospects - The "14th Five-Year Plan" emphasizes the integration of cultural and tourism sectors, focusing on four major super IPs: "Home in Henan," "Yellow River," "Ancient Capitals of China," and "Chinese Kung Fu," aiming to elevate the brand's influence nationally [4]. - The ongoing efforts in cultural innovation and immersive experiences are expected to create more vibrant cultural tourism scenes in Henan, showcasing the region's rich heritage [4].
郑州文旅的“出圈”密码
Zheng Zhou Ri Bao· 2025-11-10 01:00
Core Viewpoint - Zhengzhou's cultural and tourism market is thriving in 2025, driven by new attractions and activities that enhance visitor experiences and boost economic growth [2][3][4]. Group 1: Tourism Growth and Attractions - Zhengzhou has been recognized as a top departure city and a vibrant nightlife destination, showcasing its appeal to both domestic and international tourists [2][8]. - New attractions such as the "Animal Kingdom" featuring six pandas and the "Mythical Sea World" have been introduced to attract visitors, resulting in significant visitor numbers and revenue [3]. - The "Only Henan: Drama Fantasy City" and "Jianye Movie Town" have launched new performances and nostalgic activities, enhancing cultural tourism offerings [4]. Group 2: Seasonal Events and Visitor Engagement - The city has organized over 200 cultural and tourism activities for the Spring Festival, igniting consumer interest and participation [6]. - During the May Day holiday, Zhengzhou hosted more than 1.1 million visitors, showcasing the city's ability to attract large crowds through themed events [7]. - The combination of the National Day and Mid-Autumn Festival has led to a surge in visitor numbers, with new commercial districts attracting over a million visitors shortly after opening [8]. Group 3: Cultural Integration and Community Engagement - Zhengzhou has seen a rise in cultural exhibitions and events, such as the "Confucius Tour" and various art showcases, which have increased public engagement and tourism spending [9]. - The city has implemented community-focused arts initiatives, bringing high-quality performances to local neighborhoods and enhancing cultural accessibility [10]. - Policies aimed at promoting the performing arts and cultural tourism are being introduced to further stimulate economic growth and enhance the city's cultural landscape [10].
山河巩义“四度”向新——看千年古市千亿大市的创新维度
Zheng Zhou Ri Bao· 2025-11-03 07:48
Core Viewpoint - The article highlights the high-quality development of Gongyi, a city that combines its rich historical heritage with modern industrial strength, showcasing a model for county-level development in China [3][5]. Industrial Development - Gongyi has transformed from a manufacturing hub to an intelligent manufacturing city, with significant advancements in industries such as high-precision aluminum and new materials [6][7]. - The city is home to the largest aluminum plate and foil processing base in China, accounting for approximately one-third of the national output [6]. - Gongyi has established 35 key intelligent manufacturing projects and 40 provincial-level smart factories, indicating a strong push towards digital transformation in traditional industries [6][7]. - The city supports innovation with 3 national-level and 106 provincial-level innovation platforms, leading to a significant increase in the added value of its main industries [7]. Cultural Integration - Gongyi is leveraging its rich cultural heritage, particularly the legacy of Du Fu, to enhance its tourism and cultural industries, creating a unique identity that attracts visitors [8][11]. - The city has developed a cultural tourism model that integrates historical sites and modern experiences, resulting in over 15.2 million visitors in the first nine months of the year, surpassing the total for the previous year [11]. Ecological Initiatives - Gongyi prioritizes ecological development, aiming to create a "park city" with a focus on green spaces and environmental sustainability [15][16]. - The city has been recognized as a national ecological civilization demonstration zone, reflecting its commitment to reducing pollution and enhancing green infrastructure [15][16]. Social Welfare and Living Standards - Gongyi has invested significantly in public welfare, with over 70% of its budget allocated to improving living conditions, including healthcare and education [16][17]. - The establishment of a county-level medical community has improved healthcare accessibility for residents, showcasing the city's commitment to enhancing the quality of life [17]. Conclusion - Gongyi's development strategy integrates industrial growth, cultural richness, ecological sustainability, and social welfare, providing a comprehensive model for other counties seeking transformation [18].
河南入境游热度持续飙升 黄河游成国际新宠
He Nan Ri Bao· 2025-10-21 23:33
Core Insights - The influx of international tourists to Zhengzhou's Yellow River Cultural Park highlights the growing appeal of Chinese culture and heritage, with over 20 inbound tour groups booked in just one week from various countries including Singapore, Vietnam, Malaysia, the United States, the Netherlands, and Indonesia [1][2] Group 1: Inbound Tourism Growth - The Yellow River Cultural Park is becoming a significant venue for international visitors to experience Chinese culture, with tourists actively engaging in cultural activities [1] - The implementation of the 240-hour visa-free transit policy at Zhengzhou Xinzheng International Airport has positively impacted inbound tourism, prompting local authorities to introduce incentives for tourism enterprises [3] Group 2: Cultural Exchange - The Yellow River is emerging as a popular link for cultural exchange between China and other countries, with expectations of more inbound tour groups arriving by the end of the year [2] - Tourists from various countries are not just passive observers but are actively participating in cultural experiences, such as learning traditional Chinese martial arts and etiquette [1]