首超10亿人次！河南文旅破圈背后的创新密码 中新网9月19日电(记者 李金磊)接待游客首次超10亿人次、旅游收入首次超万亿元，这是河南省交出的2024年文旅成绩单。 在这份成绩单的背后，是河南文旅频频"出圈"，从万岁山武侠城的全域沉浸式"江湖"体验，到洛邑古城的汉服经济，从建业电影小镇的影旅 融合，到河南博物院的文创破圈，从老君山的"十年欠条"，到安阳殷墟的科技赋能，一批现象级项目赢得广泛关注。 为什么这些爆款都出现在河南？河南到底做对了什么？ 9月17日，由中国旅游协会主办的第七届"中国服务"·旅游产品创新大会发布了《"中国服务"河南模式研究报告(2025)》，解码河南文旅"破 圈"背后的创新密码。 其一，让厚重文化从"供着看"变为深度体验。 破解"有说头没看头"的困境，河南文旅的起飞始于一场深刻的资源变革，文化不再是供起来的遗产，而是可以开发、可以体验的创意的资 源，它们不再被动保护，而是主动转化，把古老文明的精神内核翻译成现代人喜欢的方式，让大家可亲近、可感知、可消费。 比如万岁山武侠城让游客从"看表演"变身"闯江湖 主角，建业电影小镇将参观转化为"演电影"的沉浸互动。河南让文物走出了博物馆，融进 了城 ...

发布会上，省文化和旅游厅党组书记、厅长黄东升介绍，河南聚焦实施文旅文创融合战略，坚持创意驱 动、科技赋能、项目支撑、跨界融合，走出一条顺势融合、蓄势赋能、乘势而上的高质量发展之路。 凝聚发展合力 9月17日，省政府新闻办召开河南省高质量完成"十四五"规划系列主题新闻发布会第四场发布会，介 绍"十四五"以来河南文旅强省建设的丰硕成果。 守护历史根脉 构建文旅文创融合新格局 "十四五"以来，我省坚持把文旅文创融合战略作为高质量发展重要支点，提出建设文旅强省、世界文化 旅游胜地目标任务，出台一系列支持政策，为融合发展提供强有力的引领与支撑。 全省400余家博物馆开发文创产品、开展研学旅游，"非遗进景区""演艺进景区"融入35个旅游休闲街 区、18个旅游度假区、269个A级景区，万岁山、只有河南等成为全国文旅融合样板。"文旅+百业"全面 融合加速推进，与教科农体交等11个行业耦合催生120多个文旅新业态、新场景、新模式。 推动转型升级，文化旅游发展向新空间纵深拓展。黄河、大运河、长征、长城四大国家文化公园（河南 段）建设协调推进。重塑郑汴洛安为重点的全域旅游发展格局，新创4个5A级、55个4A级旅游景区，3 个国家级 ...

"老家河南"何以跻身全国第一方阵？看河南文旅的破圈传播之路 中新网郑州9月17日电 (记者 刘鹏)"从深入实施文旅文创融合战略，到华夏古都、中国功夫、殷墟甲骨 文等重大文化IP的知名度、美誉度与日俱增；从2024年全省揽客首超10亿人次，及旅游吸金首超万亿元 大关，持续出圈出彩的河南文旅已进入全国文旅第一方阵。"17日下午，在河南省政府新闻办召开的河 南省高质量完成"十四五"规划系列主题新闻发布会上，河南省文化和旅游厅副厅长、一级巡视员周耀霞 介绍了"十四五"时期河南文旅的破圈传播之路。 创意化推广"塑形象" 周耀霞介绍，"十四五"期间，为全面提升"老家河南"品牌影响力，河南省联合沿黄九省(区)共同成立 了"黄河文化旅游带宣传推广联盟"，搭建黄河品牌的共推合作平台，开展"读懂中国河"宣传；联合河 北、山东、湖北、广东、江苏、福建、四川八省，成立"中国功夫之旅品牌推广协作体"，举办中国功夫 嘉年华，打造"中国功夫之旅"品牌；联合媒体开展了"行走河南·读懂中国"大遗址走廊探源、"沿着中原 大遗址走廊寻国宝"大型直播推介活动，推出了一批有深度有分量的"黄河故事""大遗址故事"，每场活 动触达网友近2亿人次。 为夯实 ...

Core Insights - The mayor emphasizes the importance of implementing urban renewal and protecting historical heritage to promote high-quality urban development and efficient governance [1][2] Group 1: Urban Development Strategy - The focus is on leveraging unique local resources and advantages to drive urban renewal and modernize old urban areas [1] - The strategy includes enhancing cultural and historical sites, such as the cotton textile industrial heritage, to create distinctive urban identifiers [1] - The development of cultural industry parks is highlighted, with an emphasis on scene-based investment to create high-quality cultural spaces and brands [1] Group 2: Cultural and Tourism Integration - The mayor stresses the need for deep integration of cultural and tourism sectors to enhance the local economy and community well-being [2] - There is a call to protect and innovate the use of cultural heritage, ensuring the preservation of the city's unique historical and geographical identity [2] - The goal is to transform the cultural and tourism industry into a pillar of the economy, contributing to the city's development as an international consumption center [2]

Core Viewpoint - Zhengzhou is emerging as a significant hub for short dramas, attracting industry professionals and investments, with a target market size of 100 billion yuan by 2027 [1][9]. Group 1: Market Development - Zhengzhou's short drama market is rapidly growing, with children's actors earning up to 15,000 yuan per day and adult stars charging several tens of thousands [1][6]. - The city has seen a migration of actors and crew from traditional filming locations like Hengdian, indicating a shift towards short drama production [6][7]. - By 2024, the market size for micro short dramas in Zhengzhou is projected to reach 2.3 billion yuan, with over 800 production companies and a workforce of around 30,000 [4]. Group 2: Government Support and Policies - The Zhengzhou government has implemented supportive policies to foster the micro short drama industry, aiming for a market size of 100 billion yuan by 2027 [9][10]. - Incentives include financial rewards for high-quality productions and support for filming locations, which are expected to enhance the local economy [10][11]. Group 3: Infrastructure and Resources - Zhengzhou's advantageous location as a transportation hub facilitates the movement of production teams and equipment, reducing filming costs [8]. - The city offers diverse filming locations, including historical sites and modern urban settings, which enrich the creative possibilities for short dramas [8]. Group 4: Economic Impact - The short drama industry is expected to stimulate local economic growth by creating high-paying jobs in various roles such as photography, lighting, and acting [11]. - The integration of short dramas with tourism is anticipated to boost visitor numbers to local attractions, further enhancing economic activity [11].

Core Viewpoint - The article emphasizes the importance of cultural heritage and tourism development in Henan, highlighting the province's rich historical resources and the government's commitment to promoting cultural prosperity and high-quality tourism as a pillar industry [2][26]. Group 1: Cultural Heritage and Tourism Development - Henan is focusing on building a strong cultural tourism province, with significant government initiatives aimed at enhancing cultural and tourism integration [3][26]. - The province has a wealth of historical sites, with numerous archaeological discoveries and museums that attract visitors, showcasing the region's ancient civilization [4][8][9]. - The government has implemented various policies to support the cultural and tourism sectors, aiming for over 1 billion visitors and 1 trillion yuan in revenue by 2024 [26]. Group 2: Archaeological Achievements - Henan has the highest number of significant archaeological sites in China, with 55 discoveries recognized as national top archaeological finds [6][8]. - The province's archaeological parks and museums are becoming popular destinations, offering interactive experiences that connect visitors with ancient history [6][9]. Group 3: Integration of Modern and Traditional Elements - The article highlights the blending of traditional culture with modern tourism experiences, such as immersive performances and interactive exhibits that engage visitors [15][19]. - New tourism models are emerging, utilizing technology and creative approaches to enhance visitor experiences and make cultural heritage more accessible [18][19]. Group 4: Economic Impact and Industry Growth - The cultural and tourism sectors are seen as vital for economic growth, with significant investments in theme parks and cultural projects driving visitor numbers and revenue [21][26]. - The province is developing various industry clusters, including tourism equipment and cultural products, to strengthen its economic base [28][29]. Group 5: Future Directions and Strategies - Henan is committed to enhancing its cultural tourism appeal by improving service quality and creating unique urban atmospheres that reflect local heritage [34][36]. - The province aims to foster collaboration across regions and industries to create a cohesive tourism strategy that leverages its historical and cultural assets [30][31].

Core Points - The meeting emphasized the importance of implementing Xi Jinping's important speech during his inspection of Henan, which outlines the goals and tasks for the province's development [1][2] - The focus is on transforming learning outcomes into practical actions to promote high-quality economic development and effective social governance in Zhengzhou [2][3] Group 1 - The meeting was chaired by An Wei, who highlighted the need for a strong sense of mission and responsibility to advance high-quality economic and social development [3] - There is a commitment to lead industrial innovation through technological advancements and promote the development of advanced manufacturing [3] - The integration of culture and tourism is prioritized to foster cultural heritage and innovation, aiming to create pillar industries and improve people's livelihoods [3] Group 2 - A green transformation is essential to establish ecological safety, making sustainability a key aspect of Zhengzhou's high-quality development [3] - The principle of putting people first is emphasized, with a focus on enhancing grassroots governance and addressing urgent public concerns [3] - The meeting reiterated the importance of adhering to the Central Eight Regulations and implementing a series of special actions to maintain a clean political environment [3]