破解博物馆预约难
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破解博物馆预约难,需从整合文旅资源大盘子中谋思路
Qi Lu Wan Bao Wang· 2025-09-08 01:15
打破物理空间的限制,推动展品走出博物馆,走向更广阔的地区,能让更多观众不必长途跋涉便可大饱 眼福。江苏"数见苏韵.家门口看大展"环省行活动举办以来,一批镇馆之宝频频"出差",184天展期,累 计接待观众209.7万人次。北京大运河博物馆举办"看.见殷商"展览,28家单位的338件(套)珍贵文物登 上"运河之舟",更多观众得以近距离鉴赏文物原件。推动不同地区的博物馆相互"牵手",让更多文 物"出差""做客",博物馆的辐射面将越来越广。 激活沉睡的资源,让冷门博物馆热起来,也能有效实现游客分流。观众参观需求与博物馆承载量之间的 矛盾,既体现在数量上,也体现在结构上。热门博物馆门票"手慢无",有的中小博物馆却门可罗雀。截 至2024年底,我国备案博物馆达到7046家,其中绝大多数都是散布在各地的中小博物馆。与大博物馆相 比,中小博物馆主题更加聚焦、馆藏特色鲜明,往往能给游客不一样的文化体验。推动博物馆百花齐 放,打造"小而美"的特色品牌,不仅有助于解决"预约难",还能培育地方文旅新的消费增长点。 破解"预约难",需要立足一域、因地制宜,也需要着眼全局、统筹资源,如此才能得出"最优解"。以更 多优质文化供给、更高服务 ...
破解预约难,“诗外”下功夫(人民时评)
Ren Min Ri Bao· 2025-09-07 22:11
Core Insights - The article discusses the increasing popularity of museums as cultural spaces and tourist destinations, highlighting the challenges of appointment difficulties and ticket scarcity [1][2][3] - It emphasizes the need for museums to adapt their operations and explore new supply options to meet the rising visitor demand, with projections indicating that 1.49 billion visitors are expected in 2024 [1] Group 1: Visitor Demand and Museum Capacity - The demand for museum visits is rising significantly, with museums becoming integrated cultural complexes that cater to diverse educational and recreational needs [1] - The limited capacity of museums leads to appointment difficulties, which is described as a "happy trouble" amidst the growing interest in cultural experiences [1][2] Group 2: Innovative Solutions for Appointment Difficulties - Museums are exploring various operational changes, such as eliminating closed days and implementing staggered closures to better accommodate visitors [2] - Extending opening hours, such as the Sichuan Sanxingdui Museum's decision to stay open until 8 PM, has proven effective in increasing daily visitor numbers [1][2] Group 3: Expanding Museum Reach - Initiatives like the "Seeing Su Yun at Home" traveling exhibition have successfully brought museum treasures to wider audiences, with 2.097 million visitors over 184 days [2] - Collaborations between different museums to share exhibits can enhance accessibility and attract more visitors [2][3] Group 4: Diversifying Museum Offerings - There is a need to activate lesser-known museums to alleviate visitor pressure on popular sites, as many smaller museums offer unique cultural experiences [3] - The total number of registered museums in China is projected to reach 7,046 by the end of 2024, indicating a vast potential for diverse cultural offerings [3]