Core Insights - Meta is set to launch advertising on its Threads platform globally starting next week, which analysts believe will become a significant revenue source for the company [1] - The rollout of ads on Threads will be gradual and may take several months to complete [1] - Threads has gained over 400 million monthly active users since its launch in July 2023, positioning itself as a direct competitor to X (formerly Twitter) [1] Group 1 - Meta's advertising initiative on Threads aims to help businesses engage with their target audiences more effectively [1] - The company plans to introduce new features for Threads, including new ad formats and third-party verification services already available on Facebook and Instagram [2]