Core Insights - The emergence of children's smartwatches as a "social currency" among students has deviated from their original purpose of ensuring safety and communication, leading to concerns about their impact on children's education and safety [1][2] Market Overview - In China, there are approximately 170 million children aged 5 to 12, with a smart children's watch market penetration rate of about 30%, indicating that roughly one in three children wears such a device [1] Consumer Behavior - The new functionalities of smartwatches attract children, leading to unhealthy behaviors such as comparison consumption and engagement in gray market activities like account trading and renting [2] - Children often spend 4 to 6 hours daily in the smartwatch social circles, indicating a significant time investment in these platforms [2] Social Implications - The "Little Genius Circle" creates a closed social environment for children, isolating them from parental guidance while remaining open to potential exploitation by malicious individuals [2] - The monetization of social interactions within this circle fosters distorted identity construction among children, leading to peer pressure and unhealthy social dynamics [2] Regulatory Recommendations - Regulatory bodies are urged to clarify product standards for children's smartwatches, emphasizing the need to limit excessive smart features and enhance oversight of social functionalities [3] - A comprehensive regulatory framework should be established to monitor the entire supply chain of children's smartwatch manufacturers and sellers, aiming to eliminate gray market activities [3] - Collaboration among educational and regulatory departments is necessary to create functional standards for smartwatches in school settings and guide parents in selecting appropriate devices for their children [3]