Core Insights - The 2025 "618" mid-year promotion has shifted from a "price war" strategy to a focus on "simple benefits," emphasizing service, technology, and efficiency [1] - Consumer complaints during the promotion period have decreased significantly, with issues related to pricing no longer being major pain points, while logistics delays and service issues remain prevalent [1][2] - The trend indicates a growing consumer rationality, with a focus on product quality and delivery efficiency rather than just low prices [1][4] Group 1: Consumer Complaints and Trends - The "618" promotion period saw nearly 14,000 complaints, with a 72.6% decrease in complaints about pricing issues compared to 2024 [1] - Major complaints now revolve around logistics delays, system glitches, coupon failures, and after-sales service [1][2] - The digital appliance sector experienced the highest complaint volume, particularly regarding service response times and refund efficiency [2] Group 2: Pricing and Consumer Behavior - Consumers are increasingly frustrated with price protection policies, with complaints about platforms refusing to honor price guarantees and frequent price fluctuations [3] - There is a call for platforms to implement features that notify consumers of recent price changes to enhance transparency [3] - The reduction in low-price fraud complaints is attributed to improved platform regulations and a more rational consumer base [4] Group 3: Future Trends and Challenges - Experts predict that AI will play a significant role in future shopping festivals, but potential issues such as algorithmic errors may lead to new consumer complaints [4] - The integration of second-hand goods into major promotions is on the rise, but inconsistencies in appraisal standards and unclear after-sales responsibilities may become new complaint hotspots [4] - There is a warning about the emergence of new forms of deceptive practices, such as misleading discount promotions through AI-generated content [4]

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资源链接等， 我会分享在朋友圈 。 扫码加我本人微信 当你以为"小孩哥""小孩姐"们手腕上戴的手表只是小众玩具时，现实却是： 儿童智能手表 ，已经悄然成长为智能穿戴市场中不可忽视的一股力量。 根据洛图科技线上监测数据， 2024年儿童智能手表在传统电商平台的销量占比达到了31.5% ，与成人智能手表 （34.4%） 和智能手环 （34.4%） 的占比 几乎持平。 在这个赛道，步步高 （小天才母公司） 不仅在国内一家独大，2024年二季度，小天才 （imoo） 就拿下了全球儿童智能手表市场近一半的份额，堪称儿童智 能穿戴界的"隐形巨头"，并在2024年跻身全球前五大腕戴设备厂商之列。 来源：Co unterpoint 儿童智能手表是怎么火起来的？这个市场到底有多大？背后又有哪些芯片因此受益？ 01 卖爆了的儿童智能手表 如果你深入看看线上销量最高的儿童智能手表，会发现这个市场远比想象中"高端"，售价300元以上的产品比比皆是，且 不乏过万销量的热门产品 ， 体量庞大。 仅某宝平台上小天才旗舰店这一家平台，目前 ...