新华社广州8月14日电（记者钟焯、马晓澄）近期，一则四川泸州儿童电话手表自燃的新闻引发家长担 忧。监控视频显示，手表在桌上放置时突然溅起火花，随后不断冒出浓烟。据当事家长称，涉事品牌客 服回复，手表需送至维修中心检测才能确定具体原因。 围绕电话手表"整体安全性能如何""为什么会自燃""消费者如何选购和使用"，记者采访了安全管理方面 的专家。 "正规合格产品的锂电池一般通过跌落、针刺、撞击、浸水等多种极端工况下的模拟试验，因此正常使 用时，自燃的可能性较小。"长期关注消费电子产品电池安全的广东技术师范大学智慧应急技术与装备 微专业教授级高工王新华表示，儿童电话手表作为贴身佩戴的便携式电子产品，电池安全性能要求高。 他分析，出现自燃可能有三种原因。一是厂家所选用的电池质量不达标，如无过充保护功能，在使用过 程中易出现电池热失控导致的起火甚至爆炸；二是手表厂家的系统集成能力不足，如手表防尘防水等级 不合格、电路板的电气性能不达标等，那么即使所选配的电池合格，仍可能因电气性能缺陷引发燃爆； 三是使用不当，例如使用非原装充电器充电，也可能因电压不适配等原因造成电池燃爆。 "通常在充电时风险最高，大部分自燃事故发生在充电 ...

Core Insights - The 2025 "618" mid-year promotion has shifted from a "price war" strategy to a focus on "simple benefits," emphasizing service, technology, and efficiency [1] - Consumer complaints during the promotion period have decreased significantly, with issues related to pricing no longer being major pain points, while logistics delays and service issues remain prevalent [1][2] - The trend indicates a growing consumer rationality, with a focus on product quality and delivery efficiency rather than just low prices [1][4] Group 1: Consumer Complaints and Trends - The "618" promotion period saw nearly 14,000 complaints, with a 72.6% decrease in complaints about pricing issues compared to 2024 [1] - Major complaints now revolve around logistics delays, system glitches, coupon failures, and after-sales service [1][2] - The digital appliance sector experienced the highest complaint volume, particularly regarding service response times and refund efficiency [2] Group 2: Pricing and Consumer Behavior - Consumers are increasingly frustrated with price protection policies, with complaints about platforms refusing to honor price guarantees and frequent price fluctuations [3] - There is a call for platforms to implement features that notify consumers of recent price changes to enhance transparency [3] - The reduction in low-price fraud complaints is attributed to improved platform regulations and a more rational consumer base [4] Group 3: Future Trends and Challenges - Experts predict that AI will play a significant role in future shopping festivals, but potential issues such as algorithmic errors may lead to new consumer complaints [4] - The integration of second-hand goods into major promotions is on the rise, but inconsistencies in appraisal standards and unclear after-sales responsibilities may become new complaint hotspots [4] - There is a warning about the emergence of new forms of deceptive practices, such as misleading discount promotions through AI-generated content [4]