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徐州泉山:从“收租金”到“创品牌”,这个社区转型值得点赞!
Yang Zi Wan Bao Wang· 2025-08-28 10:27
Core Viewpoint - The "Jinshan Selection Digital Community Service Center" in Xuzhou's Quanshan District has quickly gained popularity, achieving sales of over 30,000 yuan within three days of opening, showcasing a successful community transformation initiative [1][3]. Group 1: Community Transformation - The Jinshan community, previously reliant on real estate rental income, faced rising vacancy rates and an increasing elderly population, with a projected welfare funding gap exceeding 580,000 yuan by 2025 [1]. - The community's leadership, under the guidance of local government support, initiated the "Jinshan Selection" project to revitalize idle resources through a "supermarket + service" model, launching the project within a month [1][3]. Group 2: Business Model and Offerings - "Jinshan Selection" integrates affordable shopping, convenient services, and brand incubation, directly connecting with suppliers to eliminate middlemen, thus providing residents with quality products at lower prices [3]. - The center has partnered with well-known companies and signed contracts with hundreds of quality suppliers, while also launching its own brand products and promoting local intangible cultural heritage products [3]. Group 3: Employment and Community Services - The center has created job opportunities, hiring four cashiers and planning to recruit ten unemployed residents as community group leaders to enhance online business development [5]. - Future plans include the establishment of "Jinshan Big Canteen" and "Jinshan Big Health" projects, combining nutritious meals with health care services to create a comprehensive and harmonious community [5].