Core Insights - The launch of the first "immediate refund" tax refund point in Shenzhen's Dongmen pedestrian street marks the official rollout of the departure tax refund service in the area [1][4] Group 1: Business Development - Dongmen pedestrian street, as Shenzhen's oldest and most mature commercial district, has a historical peak daily foot traffic exceeding 1 million, making it a must-visit for both domestic and international tourists [4] - The Sun Plaza, which has been in the Dongmen area since 1999, has become a comprehensive commercial entity integrating snacks, dining, and experiential services, and is a key player in the development of the international consumption center in Luohu District [4] - The Sun Plaza currently hosts 66 merchants offering immediate tax refund services across various sectors, including luxury watches, fashion apparel, and skincare products [4] Group 2: Consumer Experience - The new tax refund model allows customers to receive their refunds immediately at the point of purchase, significantly reducing the time spent on tax refund processes to just a few minutes [5] - The manager of Sun Plaza expressed the intention to continuously optimize service processes and enhance staff training to establish the mall as a benchmark for departure tax refund shopping in Luohu and Shenzhen [5] - Luohu District, with three entry ports and a dense population of shoppers, is well-positioned to develop departure tax refund shopping services, including the launch of dedicated bus routes to transport travelers to major shopping areas [5]

Core Points - The launch of the first "immediate refund" tax refund point in the Dongmen area marks a significant step in promoting the international consumption center in Luohu District, Shenzhen [1][2] - Dongmen pedestrian street is a key commercial area in Shenzhen, attracting a large number of domestic and international tourists, particularly from Hong Kong [2] Group 1 - The "immediate refund" tax refund point at Dongmen Sun Plaza is the first of its kind in the area, enhancing the shopping experience for travelers [1] - The establishment of this tax refund point aligns with the development of five distinctive consumer districts in Luohu, contributing to the goal of creating a world-class landmark business district [1][2] - Dongmen Sun Plaza has a historical significance, having opened in 1999 and being a pioneer in the "department store + plaza" marketing model [1] Group 2 - The national push for tax refund shopping is particularly beneficial for Shenzhen, which serves as a major gateway for international travelers [2] - Luohu District's strategic location with three entry ports and a dense commercial environment provides a strong foundation for the development of tax refund shopping [2] - The district is enhancing its services by establishing additional tax refund points and introducing autonomous bus lines to facilitate travel for tourists from the ports to major shopping areas [2]