Core Viewpoint - The State Administration for Market Regulation and the China Consumers Association have issued a consumer alert to prevent risks associated with the purchase of drugs and health products targeting elderly individuals through private live-streaming channels [1][2]. Group 1: Risks Identified - Businesses are using offline activities such as "free egg distribution," "community clinics," and "senior welfare meetings" to attract elderly individuals to join WeChat groups, subsequently leading them to online live-streaming sessions where exaggerated claims about products are made [1]. - Private live-streaming sessions often employ emotional marketing tactics, using terms like "family care," "health consultation," and "expert lectures" to mislead consumers, including false claims of curing diseases and creating urgency through limited-time offers [1][2]. Group 2: Consumer Protection Recommendations - Consumers are advised to verify the legitimacy of live-streaming channels by checking for business licenses, food operation permits, and drug operation licenses, as well as ensuring health products have the appropriate regulatory markings [2]. - It is recommended to purchase from reputable platforms and merchants, avoiding transactions through informal channels, and to keep records of transactions, including live-stream recordings and payment receipts [2]. - Consumers should seek medical attention from legitimate healthcare institutions for health issues and report any quality problems or fraudulent practices to regulatory authorities [2].