Core Insights - The eighth China International Import Expo (CIIE) is being held from November 5 to 10 in Shanghai, highlighting the rapid growth in Chinese consumer demand for health, natural, low-sugar, and clean-label products [1][3] Group 1: Company Strategy and Market Position - The company, Lesaffre, views the Chinese market as one of its most important strategic markets globally, aiming to convey its brand commitment of "the perfect combination of scientific innovation and biotechnology" at the expo [3] - Lesaffre has introduced several solutions tailored for the Chinese market, including upgraded clean-label baking improvers and natural yeast extracts that enhance flavor while reducing additives [1][3] - The company emphasizes its ability to meet dual consumer demands for taste and health, thereby enhancing the competitiveness of bakers and food enterprises [3] Group 2: Innovation and Collaboration - Lesaffre's participation in the expo facilitates deep exchanges between Chinese and French teams in research, technology, and culture, evolving from showcasing French baking to co-innovating flavors suited for the Chinese palate [3][4] - The company has localized some technologies at its Anhui factory, integrating French fermentation expertise with local raw material characteristics and consumer needs [3][4] - Lesaffre's Gnosis division showcased health solutions covering the entire human life cycle and launched a new brand philosophy centered on "natural intelligence and continuous innovation" [4] Group 3: Future Outlook and Commitment - The company plans to deepen its "in China, for China" development strategy by strengthening local R&D systems, promoting sustainable production, and engaging in diverse collaborations to support high-quality growth in China's food industry [4][5] - Lesaffre aims to leverage the CIIE platform to continuously showcase innovative results, expand its cooperation network, and explore more possibilities in health foods and fermentation science with Chinese partners [4][5] - The company is committed to using its leading nutritional technology and scientific evidence to create more precise, effective, and customized health solutions for Chinese consumers [5]