Core Viewpoint - The launch of the new Pro Health Specialized Liquid Sanitary Napkin by Procter & Gamble emphasizes a shift towards scientific care in women's health products, focusing on physical antibacterial technology without chemical additives [1][4][6] Product Innovation - The Pro Health Specialized version features a soft skin-like surface, double-speed drying absorption technology, and 95% physical antibacterial capability, aiming to provide a gentler and safer experience for users [1][4] - The product is positioned as a response to the increasing acceptance of liquid sanitary napkins in the market, which offer a thinner and more comfortable wearing experience compared to traditional products [4] Market Trends - The sanitary napkin market in China has surpassed 60 billion yuan (approximately 8.2 billion USD), with a notable increase in the demand for technologically advanced products [4] - There is a growing trend in the women's care market towards scientific and practical solutions, moving away from gimmicky marketing strategies [4][6] Competitive Landscape - The market is becoming increasingly competitive, with domestic brands gaining traction among younger consumers through pricing and social media engagement, although concerns over safety and quality persist [4][5] - The emphasis on physical antibacterial features in the new product reflects a broader industry trend towards prioritizing scientific care over excessive functional claims [4][5] Social Responsibility - Procter & Gamble has a long-standing commitment to women's health issues, exemplified by initiatives like the "IAmAGirl" campaign, which has benefited over 100 million adolescent girls [5] - The launch of the "Girls' Guardian Program" aims to improve hygiene conditions in remote schools, raising 500,000 yuan through a "buy one, donate one" model [5] Research and Development - The company has established a dedicated menstrual health research center in China, focusing on advancements in material science, absorption structures, and comfort [5] - The ongoing commitment to product quality and scientific innovation positions the company to lead in the evolving women's care market, where competition will increasingly rely on user experience and scientific validation rather than mere advertising [5][6]