Core Insights - The current brand building faces several misconceptions, and the breakthrough in the new era requires a return to the core of "value creation" supported by scientific marketing and innovative products [4][5] Brand Building Misconceptions - The first misconception is equating brand building with sales increase. Sales are merely an explicit indicator of brand health, while brand awareness, reputation, and loyalty form a "brand barrel." Focusing solely on sales can lead to a loss of marketing investment, as seen with many fleeting internet celebrity products [4] - The second misconception is equating brand building with purchasing traffic and strategic losses. An example is a brand on Douyin in 2024 that achieved 8.5 billion in revenue but incurred a 700 million loss, with a marketing expense ratio exceeding 40% and insufficient R&D investment [4] Paths to Visualizing Product Value - Focus on value rather than parameters, such as stating "charges in 10 minutes" instead of "100 watts," directly addressing user needs [5] - Simplify choices to enhance recognition, similar to how Apple clearly iterates its products to convey continuous improvement [5] - Establish emotional connections that transcend functionality, akin to Nike selling not just shoes but the spirit of "Just Do It" [5] Conclusion on Brand Building - Brand building is a long-term journey that requires abandoning short-sighted and superficial approaches. It should return to a foundation of scientific innovation and value transmission, fostering trust with users for sustainable growth [5] Forum Context - The forum is part of the 2025 Boao Forum for Entrepreneurs series, aimed at creating a high-end exchange platform that gathers various sectors to contribute wisdom and strength for the high-quality development of the health industry [6]