Core Insights - The Beijing Marathon serves as a significant event for observing new trends in the sports economy, showcasing the integration of communication technology and sports [1] Group 1: Digital Infrastructure - The development of a comprehensive "digital foundation" is essential for realizing data-driven sports management, suggesting the integration of 5G-A, IoT, and computing networks to create a "city sports brain" [2] - The proposal includes the establishment of a unified, open, and intelligent sports service network that connects public data across various sectors, enhancing resource allocation through data-driven decision-making [2] Group 2: Experience Economy - There is a need to foster a "new experience economy" that emphasizes immersion and interactivity in sports consumption, encouraging the development of VR/AR-based viewing experiences and personalized training companions [2] - The creation of integrated "sports new scenes" that combine sports, social interaction, cultural tourism, and consumption is encouraged to transform events into value engines for lifestyle and experience [2] Group 3: Innovation Ecosystem - The establishment of a forward-looking "innovation ecosystem" is crucial, focusing on the rights, circulation, and security governance of sports data assets, along with flexible management mechanisms to promote new products and models [3] - A special plan for "sports technology composite talents" and a statistical accounting system for the sports digital economy are recommended to support industry innovation comprehensively [3] - The emphasis is on deepening the integration of technology and the sports industry to unlock the economic potential of sports as a green, healthy, and happiness-driven industry, contributing to high-quality economic development in China [3]