Core Insights - The article highlights the collaboration between technology new media and traditional media, emphasizing the potential for enhanced communication and promotion of innovative companies and products through joint efforts [2][3][4]. Group 1: Company Overview - Hangzhou Xingao Media operates in a relaxed environment with no strict attendance policy, offering generous benefits and advanced equipment, which contributes to its success in the digital media space [1]. - The company has a significant online presence, with over 31 million total followers across various self-media IPs and has been recognized as one of the top 100 UP masters on Bilibili for six consecutive years [1]. Group 2: Collaboration and Synergy - The founder of Xingao Media, Pan Tianhong, advocates for collaboration between self-media and official media to enhance the discovery and promotion of quality companies and products [2]. - Executives from other tech companies echoed this sentiment, expressing the need for shared resources and opportunities to report on high-quality technology developments [2]. Group 3: Media Transformation - Traditional media is actively embracing transformation by adopting quicker and more engaging communication methods, such as digital news and character IPs, to stay relevant in the new media landscape [3]. - The collaboration between traditional and new media is seen as a way to combine experience and creativity, enhancing the overall effectiveness of communication strategies [3][4]. Group 4: Impact on Regional Development - The concept of "voice" is crucial for enhancing corporate visibility and influencing valuations, which in turn can drive regional development [5]. - Many small but technologically advanced companies in Hangzhou face challenges due to a lack of visibility, highlighting the need for media to amplify their presence [5][6]. Group 5: Future Initiatives - Upcoming events, such as the first Future Science π Carnival, aim to showcase technological innovations and attract attention to Hangzhou's unique strengths in tech [5]. - The potential for media collaboration in promoting innovative events and activities is seen as a way to generate impactful content and enhance the city's technological identity [5][6].