其中，《谢谢你来了》故事电商：打造媒体融合运营新范式——以《长相丝守》"钱皇蚕丝被"为例，荣 获含金量极高的"全场典型案例"。在全国范围内申报参评的数千个项目中，此类别仅评选出11个案例， 彰显了《谢谢你来了》故事电商项目在模式创新与实践成效上的顶尖水准。 近日，由中国广告协会指导，中国广告协会广播电视融媒体工作委员会、中国广告协会公益广告工作委 员会联合承办的"2025广播电视融媒体营销创新典型案例征集"活动结果正式揭晓。重庆卫视凭借《谢谢 你来了》故事电商项目荣获两个重要奖项！ | 2025年广播电视融媒体营销创新 | | | --- | --- | | LES MITHE | | | 全场奥型案例 | *排名不分先后 | | 案例名称 | 申报单位 | | 总台云听×格力整合营销案例(格力明珠精选好歌+ 心光宇宙盛典+董明珠健康家传播等) | 央广云听文化传媒有限公司 | | 华为热点营销系列短视频 | 山东广播电视台 | | 《灵秀莆田 因你不凡》 | 福建省广播影视集团科技文体传媒中心 | | 《谢谢你来了》故事电商:打造媒体融合运营新范式 -以《长相丝守》"钱皇蚕丝被"为例 | 重庆卫视传媒有限公 ...

近年来，由各地融媒体中心打造的客户端等运营平台，不仅成为新闻推送窗口，更成为惠民办事服务的 集纳中心。"新闻+政务+服务"一体化成为媒体融合创新平台服务的新趋势。 新华财经北京10月10日电 近年来，从省市到区县、从内陆到边疆、从传统平台到智能终端，一场由机 制、理念、技术多重驱动的媒体融合变革浪潮，正在以前所未有的广度与深度席卷而来。10月12日， 2025媒体融合发展鄂尔多斯年会将在内蒙古自治区举行，学者及业界人士将齐聚鄂尔多斯市探讨媒体融 合向"智"而行发展路径。 "智"焕融合报道新产品 近日，鄂尔多斯融媒体中心推出的《一片荒漠在鄂尔多斯的蜕变史》引发关注。一只衔着铁锹的"飞 燕"，经过读者指尖点击，飞越黑白的库布其沙漠长图，翅膀所及之处沙漠尽显绿意盎然，随风摆动的 植物现出勃勃生机。这一作品正是媒体融合以"智"焕新的产品。 走进安徽省亳州市谯城区融媒体中心制作部，屏幕里"AI"主播小雪正在播报当日新闻，其自然的表情与 流畅的语音几乎与真人无异。这是该中心自主研发的"芍灵AI平台"创新成果体现，如今政策解读、应急 通知等常规报道已实现智能化生产，效率得到较大提升的同时，显著降低成本。 "过去制作一条天气 ...

此外，年会还有"北疆新牧歌"媒体融合传播主题活动、"融聚暖城"鄂尔多斯调研行、媒体融合技术展等 配套活动。 本次论坛由新华社新闻信息中心、新华社内蒙古分社主办，鄂尔多斯市融媒体中心、新华社新闻信息中 心内蒙古中心承办，鄂尔多斯市融媒文化发展有限公司协办。（毛丫） 编辑：王春霞 本届年会的主题为"数智时代的主流媒体系统性变革"，旨在通过多元对话与实践分享，推动数智时代下 主流媒体的深度变革与创新发展。会上将发布推进主流媒体系统性变革暖城倡议、全国融媒体中心能力 建设典型事例、社交媒体共建舆论新生态暖城倡议等重要成果。 除主论坛外，年会还设置了3个平行论坛，内容包括主旨演讲、内容创新案例分享、传播赋能案例分 享、技术赋能案例分享以及"网红面对面"主题沙龙、媒体融合与社会治理主题沙龙、鄂尔多斯主题推 介、数智技术新趋势主题沙龙等板块。 转自：新华社 2025媒体融合发展鄂尔多斯年会将于10月12日至14日在内蒙古自治区鄂尔多斯市举行。国内主流媒体和 社交媒体平台代表、学界专家、技术企业代表等将汇聚一堂，共商媒体融合发展的创新路径与未来趋 势。 ...

很多干媒体的尤其是纸媒里面的"老人"，常常唉声叹气如今报纸日薄西山，日子一天比一天严峻。 最近看到署名为北京大学新闻与传播学院党委书记、新媒体研究院副院长田丽教授发表的一篇关于纸媒的论文，反映出纸媒行业金字塔现状越来越突出。 这篇题为《系统性变革中的中国报业：结构优化与功能跃迁》的论文提到，2024年，全国报纸总印数为246.3亿份，发行总量为244.0亿份，定价总金额为 345.1亿元，主要指标均呈下降趋势。 但同时，专业类与区域类报纸表现出较强的增长韧性，报业盈利呈现明显的"头部集中"特征。 2024年，全国报纸总收入达到710.0亿元，利润总额为49.5亿元，专业类报纸整体利润就达到40.4亿元，占比高达81.6%。 2024年全国共有170种报纸年度收入超过1亿元，合计占行业总收入的61%；其中14种报纸利润超过1亿元，合计实现利润42.1亿元，占行业利润总额的 85.5%。 其中头部报纸的平均利润率显著高于行业整体水平，部分专业类报纸的利润率甚至超过30%。 尤其以上市公司信披为最主要营收的三大专业类报纸，2024年合计贡献了专业类报纸利润总额的绝大部分。例如，《上海证券报》利润为8.9亿元，《中 ...

近年来，齐鲁晚报·齐鲁壹点主动适应传播生态巨变，不断推进媒体深度融合发展，以建设新型现代智慧传媒为发展定位，实施齐鲁晚报、齐鲁壹点双品 牌战略，做强智媒、智云、智库三大平台，做实内容、技术、数据、元宇宙四大中台，做优"传媒＋N"融媒业态运营模式，全力构建媒体全新影响力，逐 渐形成了"1+2+3+4+N=1"的媒体融合发展战略布局。 转自：大众报业·齐鲁壹点 齐鲁晚报·齐鲁壹点记者 周雨婷 9月24日，亚洲品牌大会在香港召开。主办方世界品牌实验室(World Brand Lab)在会上发布了2025年（第二十届）《亚洲品牌500强》年度报告,此次亚洲品 牌500强共有20个国家和地区的品牌入选。其中，大众报业集团旗下齐鲁晚报·齐鲁壹点位列其中，第九次入选亚洲品牌500强，是山东区域唯一上榜的媒 体品牌。 智媒建设成果丰硕 打造融合创新"齐鲁模式" 媒体品牌建设是企业核心发展战略的重要组成部分，也是媒体机构发展壮大的重要基础。 齐鲁晚报·齐鲁壹点不断加强全媒体传播体系建设，筑牢主流舆论阵地。目前全媒体总覆盖人群超1.86亿。其中，核心平台齐鲁壹点客户端下载量超1.05 亿。平台账号中，果然视频抖音号粉丝量超320 ...

Core Viewpoint - The 21 Finance client has undergone a significant upgrade to enhance investment decision-making capabilities and provide richer content related to the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to establish itself as the leading financial platform in China [1][3]. Group 1: Investment Functionality Enhancement - The investment channel of the 21 Finance client has been completely restructured to improve content timeliness and product functionality, reflecting the ongoing global capital revaluation of Chinese assets [3]. - The new "Market Watch" module integrates 11 market charts and provides real-time market data, stock information, and in-depth articles to help users grasp market trends [5]. - A new "Strategy" module aggregates high-quality products and columns, offering insights into policies, market dynamics, industries, and investment logic [5]. Group 2: New Content Channels - The launch of the "Guangdong-Hong Kong-Macao" channel aims to provide comprehensive financial news and services related to the Greater Bay Area, featuring key research and reports on major cities [5]. - This channel includes important segments such as "Observing Hong Kong and Macau," "Guangdong Finance," and "New Guangdong Business," focusing on high-quality development in the region [5]. Group 3: Video Client Upgrade - The video client has been rebranded from "Guangdong Economic Vision" to focus on localized services and immersive visual experiences, enhancing user engagement [6][7]. - Key products such as "Daily 315," "Lingnan Doctors," and "Live Job Placement" will cover various sectors including quality consumption, health, and education [9]. Group 4: Integration of Services - The integration of the 21 Finance client and the video client creates a new model of "one platform, dual channels," facilitating resource collaboration and user experience [11][13]. - Users can seamlessly access both financial news and lifestyle content, enhancing the overall service offering and achieving a synergistic effect [13].

Core Insights - Southern Finance Media Group is implementing a systematic transformation with the launch of the new version of the 21 Finance app, aimed at enhancing investment decision-making and enriching content supply for the Guangdong-Hong Kong-Macao Greater Bay Area [1][3] - The upgrade includes a comprehensive restructuring of the investment channel, significantly improving content timeliness and product functionality [3] Group 1: 21 Finance App Enhancements - The app now features a "7×24 hours" real-time news service and an intelligent data engine, providing up to 500 updates daily during trading days [5] - A new "Market Watch" module has been introduced, integrating 11 market charts for visualizing market data, stock information, and in-depth articles [5] - The "Treasury" module aggregates high-quality financial products and timely information on policies, market trends, and investment logic [5] Group 2: New Content Channels - The launch of the "Guangdong-Hong Kong-Macao" channel offers comprehensive financial news and services, focusing on key cities in the region [5] - This channel includes important segments such as "Observing Hong Kong and Macau," "Guangdong Finance," and "New Guangdong Business," featuring high-quality columns like "China City View" and "Guangdong Manufacturing" [5] Group 3: Integration of Platforms - The 21 Finance app and the Jing Video app have merged to create a new model of "one platform, dual frequencies," enhancing resource collaboration [8] - Users can seamlessly access both financial news and lifestyle content across the two platforms, promoting a more integrated user experience [10] - The transformation aims to establish a user-centered evaluation mechanism and a mobile-first production and dissemination system [10]

Core Points - The event commemorates the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War, attracting around 4,700 journalists from over 130 countries and regions [1] - The news center organized six press conferences to discuss the historical significance and contributions of the Chinese People's Anti-Japanese War victory, as well as the preparations for the commemorative activities [1] - Journalists participated in five external interviews in the Beijing-Tianjin-Hebei region, focusing on key historical facts related to China's role in the anti-fascist war [2] Group 1 - The press conferences clearly expressed China's advocacy for peace and demonstrated the determination of the Chinese people to uphold the achievements of World War II [1] - Journalists were particularly engaged in the historical exhibitions, including the "New China Military Parade Photo Exhibition," which highlighted China's commitment to remembering history and cherishing peace [2] - The introduction of a multimedia distribution system and an AI-generated content platform during the commemorative activities enhanced the efficiency and quality of content production for journalists [2] Group 2 - Journalists emphasized the importance of on-site reporting at historical locations like the Lugou Bridge to authentically convey the story of China's resistance against fascism [2] - The event showcased a collaborative environment where journalists utilized various media formats, including text, images, and videos, to communicate the spirit of the anti-war efforts and China's vision for global peace [3]

Core Viewpoint - The article discusses the challenges faced by traditional television due to the rise of mobile platforms and short dramas, and outlines new measures introduced by the National Radio and Television Administration to enhance content supply and promote innovation in the industry [1]. Group 1: Content Creation and Regulation - The new regulations emphasize the importance of original content creation and aim to protect creative rights, which is seen as essential for industry development [2][3]. - The regulations reduce the review cycle for dramas, relax episode limits, and allow advertisements within dramas, thereby increasing creative freedom and efficiency [2][3]. - The new rules are expected to improve the efficiency of content review processes, leading to faster production and airing of shows, which will benefit both investors and platforms [3]. Group 2: Innovation and Audience Engagement - The regulations focus on innovation to meet the evolving demands of viewers, including the implementation of a "Content Renewal Plan" and promotion of ultra-high-definition programming [4]. - New mechanisms such as "review while broadcasting" and "modify while broadcasting" are introduced to encourage the integration of short dramas into traditional television [4]. - The success of these innovations relies on high-quality scripts and production, regardless of the length of the dramas [4]. Group 3: International Collaboration and Content Exchange - The new measures encourage the introduction of high-quality foreign programs and allow for local adaptations, broadening the content sources for television [7][8]. - The removal of quotas for imported dramas and encouragement for foreign dramas to air during prime time are expected to foster international collaboration and increase opportunities for young creators [8]. - Strengthening copyright protection and legal frameworks is highlighted as essential for facilitating content exchange and ensuring industry growth [8][9]. Group 4: Talent Development and Industry Growth - The regulations aim to enhance collaboration between internet video platforms and television stations, which is expected to stabilize content distribution prices and improve the overall impact of content [9]. - There is an emphasis on attracting more talent and investment into the industry, with a call for collective efforts to nurture talent and ensure the industry's prosperity [9].

Core Viewpoint - The report highlights the financial performance and operational challenges faced by Daheng New Epoch Technology Co., Ltd. in the first half of 2025, indicating a mixed performance with revenue growth but net losses due to increased competition and operational costs [1][3][8]. Financial Performance - The company achieved operating revenue of CNY 843.85 million, a 6.89% increase compared to CNY 789.46 million in the same period last year [2][8]. - The total profit for the period was a loss of CNY 9.97 million, which is a 6.61% increase in losses compared to a loss of CNY 9.35 million in the previous year [2][3]. - The net profit attributable to shareholders was a loss of CNY 2.74 million, showing a significant improvement of 72.27% from a loss of CNY 9.88 million in the same period last year [2][3][8]. - The net cash flow from operating activities was CNY 25.72 million, a recovery from a negative cash flow of CNY 81.38 million in the previous year [2][3]. Business Segments - The machine vision and information technology segment generated revenue of CNY 619.64 million, reflecting growth despite competitive pressures [8]. - The opto-mechatronics segment saw a significant decline in revenue, down 45.79% to CNY 79.28 million, primarily due to the termination of a key agency business [8]. - The television digital network editing and broadcasting system segment reported revenue of CNY 131.68 million, a slight decrease of 2.95% [8]. Industry Overview - The machine vision industry has experienced rapid growth over the past decade, driven by expansions in related sectors such as consumer electronics and photovoltaics. However, recent market saturation and increased competition have posed challenges [3][4]. - The opto-mechatronics industry is closely linked to downstream applications, with growth driven by advancements in laser processing and sensor technologies [4][5]. - The media industry is undergoing significant transformation due to the rise of new media platforms and the integration of digital technologies, presenting both challenges and opportunities for traditional broadcasting [5][6]. Competitive Position - The company emphasizes its commitment to R&D, investing CNY 66.39 million in the reporting period, which has enhanced its core competencies in machine vision and opto-mechatronics [10][11]. - Daheng New Epoch Technology holds a strong patent portfolio, including 128 invention patents and 91 utility model patents, which supports its competitive edge in the market [10][11].