来源：全中看传媒 奋力谱写首都新型主流媒体建设新篇章 张劲林 文化是一个国家、一个民族的灵魂。党的二十届四中全会通过的《中共中央关于制定国民经济和社会发 展第十五个五年规划的建议》（以下简称《建议》），提出"激发全民族文化创新创造活力，繁荣发展 社会主义文化"战略任务，明确了推进社会主义文化强国建设的重大举措、工作重点，为深化主流媒体 系统性变革、提高主流舆论引导能力指明了前进方向。北京广播电视台（以下简称北京台）坚持以习近 平新时代中国特色社会主义思想为指导，全面贯彻习近平文化思想，立足首都"四个中心"功能定位，坚 持首都站位、首善标准，大力实施"新闻立台、内容强台、融合兴台"发展战略，积极弘扬主旋律、讴歌 伟大时代、讲好北京故事，推动新闻宣传、精品创制、媒体融合、经营创新、国际传播等工作迈上新台 阶、取得新成效，奋力探索出一条符合首善标准、切合自身实际、具备发展潜力的广电媒体系统性变革 之路。 举旗铸魂，锻造理论宣传精品 《建议》指出，要"深化党的创新理论学习和宣传教育，坚持不懈用习近平新时代中国特色社会主义思 想凝心聚魂"。学习宣传贯彻习近平新时代中国特色社会主义思想，是宣传思想文化工作的首要政治任 务 ...

是什么让理论的微光照进千家万户？是什么让古老山歌在数字时代焕发新声？又是什么让一场场"村字 号"赛事点燃城乡共同热情？ 这盏灯，亮在群众最熟悉的场景里。汉阴县的社区广场，"理论宣讲+文艺演出+文明集市"组合拳，将 宏图伟略变成带着露水的鲜活故事。平利县的"古树下约个会"，让政策解读伴着歌声、议事声，深入民 心。从"巾帼宣讲团"的温情，到"火炬红"青年的激昂，七十余支特色队伍，如璀璨星河，让理论精准照 进不同群体的心窗。 答案，深植于这座城市对"富口袋"与"富脑袋"的并重追求中，蕴藏在以文化人、守正创新的生动实践 里。让我们一起聆听2025年安康宣传思想文化工作的强劲脉搏，感受那些被点亮、被唱响、被凝聚、被 共享的精神力量。 最闪耀的光，源自普通人被点燃的瞬间。在"党的创新理论我来讲"百姓舞台上，快递小哥、茶园园主、 教师、医生成为主角。当宏大叙事从他们温暖的人生故事中娓娓道来，思想就成了可感的生活智慧。这 印证了：最好的传播，是让人察觉不到"被传播"；最深入人心的理论，就是人民自己的生活。 这盏从人民手中点燃、又照回生活的"心灯"，让思想的星空在安康大地格外温暖。 一、理论之炬，点亮千家万户"心灯" ■ 这盏 ...

Core Insights - The 2025 Media Integration Development Ordos Annual Conference focuses on the systemic transformation of mainstream media in the digital age, emphasizing the need for innovative thinking, technological empowerment, and institutional reform to enhance media influence and communication capabilities [1][2]. Group 1: Systemic Transformation of Mainstream Media - The conference highlights the necessity for mainstream media to break away from traditional thinking and develop an open, collaborative media ecosystem to adapt to the digital communication landscape [3]. - Experts emphasize the importance of shifting from a "transmitter-centered" mindset to a "dialogue-centered" approach, enhancing interaction between media and users [4]. - The integration of AI and digital technologies is seen as a crucial driver for the transformation of media production and dissemination processes, enhancing efficiency and content quality [6][7]. Group 2: Content Production and User Engagement - The focus on content production is critical, with experts advocating for the use of internet thinking and emerging technologies to create content that resonates with users [8]. - A unified technology platform is recommended to streamline the content production process, ensuring that user needs are met through data-driven insights [10]. - The establishment of a dynamic talent ecosystem is essential for adapting to the evolving media landscape, with an emphasis on training and integrating new skills [11][12]. Group 3: Institutional and Structural Reforms - The need for a modernized institutional framework that supports comprehensive media integration across various dimensions, including content, technology, and talent, is highlighted [9]. - Successful case studies from various media centers demonstrate the effectiveness of resource reallocation and structural optimization in enhancing media productivity [10][12]. - The development of multi-layered, interactive communication systems is proposed to amplify the influence of mainstream narratives and improve engagement across different audience segments [13].

Core Viewpoint - The mainstream media in China is undergoing a systematic transformation driven by the challenges posed by the internet and new technologies, leading to user loss, revenue decline, and a decrease in trust. The government is promoting this transformation strategically, moving from partial explorations to a comprehensive ecological integration approach [1][2]. Group 1: Historical Trajectory of Media Integration - The transformation of mainstream media has evolved from a passive response to the internet to a user-centered, technology-driven, and ecologically focused deep restructuring phase [2]. - The initial phase of media integration was characterized by a "small integration" approach, where the internet was seen merely as a tool for extending existing business [6][7]. - The "medium integration" phase involved a deeper understanding of integration, where media began to reconstruct internal operations and management processes [8][9]. Group 2: Driving Forces and Challenges - The crisis of traditional media was triggered by the rise of the internet, which diluted the advantages of administrative resources and led to a significant decline in audience size and advertising revenue [3][4]. - The number of published newspapers in China dropped from 48.23 billion copies in 2012 to 24.99 billion copies in 2024, indicating a drastic decline in traditional media consumption [4]. - The advertising revenue for traditional broadcasting and television fell from 109.92 billion yuan in 2018 to 58.37 billion yuan in 2023, highlighting the financial challenges faced by mainstream media [5]. Group 3: Systematic Transformation and Theoretical Framework - The systematic transformation of mainstream media is not just a technical upgrade but involves a comprehensive reshaping of development concepts, organizational logic, and institutional arrangements [10]. - The "big integration" theory emphasizes the need for media organizations to transcend traditional boundaries and engage in cross-sector integration to create a new hub that serves the digital economy [12][14]. - The "big integration" approach aims to leverage institutional advantages and actively participate in the modernization of governance systems, focusing on building autonomous and controllable internet platforms [14]. Group 4: Progress and Innovations in Media Transformation - A modernized communication system has begun to take shape, characterized by a technology-driven, matrix-linked, and innovative discourse system [26]. - The establishment of a comprehensive media matrix that integrates various forms of media has been achieved, enhancing the effectiveness of communication [27]. - The "news+" model has emerged as a fundamental approach for mainstream media, integrating news dissemination with public services and business resources [38]. Group 5: Existing Challenges in Systematic Transformation - Despite progress, mainstream media still faces challenges in creating autonomous and controllable platform ecosystems, with user engagement and self-sustaining revenue models needing improvement [44]. - Structural issues persist, affecting resource allocation efficiency and overall competitiveness within the media system [46].

2月9日，"2026天府融媒大讲堂——主流媒体系统性变革之传播赋能"活动将在四川广播电视台启幕。本次活 动不仅是思想交汇的平台，更将重磅发布"天府融媒常态化传播2025年度优稿"，推动优质内容共建共享，探 索跨区域、跨平台的融媒协同传播新模式。活动还特邀清华大学新闻与传播学院教授陈昌凤，以《AI驱动新 闻媒介智能化传播》为主题，同四川省直媒体负责人、市州宣传部门及融媒体中心代表进行交流，共同探讨 主流媒体在系统性变革中如何实现"传播赋能"。 一场关于"传播赋能"的媒体深度对话，明天在成都正式开启。 2026年是"十五五"开局之年，天府融媒联合体愿以传播赋能为契机，凝聚行业智慧，讲好四川故事，助力主 流媒体在新时代背景下开拓创新、奋进前行，携手展开媒体融合新图景。 明天，成都不见不散。 【未经授权，严禁转载！联系电话028-86968276】 本次活动在四川省委宣传部指导下，由四川广播电视台、四川日报报业集团、四川新传媒集团、中国广电四 川公司联合主办，天府融媒（四川）科技有限公司承办。活动紧扣当前媒体融合关键命题，聚焦新闻宣传、 舆论引导、国际传播等重点领域，为媒体转型提供系统性思路与实战路径，并凝练可复制、 ...

Core Viewpoint - The article emphasizes the need for a systematic transformation of mainstream media in China, focusing on enhancing its communication capabilities, guiding power, influence, and credibility to support the modernization of China [1] Group 1: Transformation of Communication Thinking - The shift from "supply-oriented" to "effect-oriented" communication thinking is essential for mainstream media to meet growing user demands and effectively implement the recommendations from the 20th Central Committee [2] - Utilizing big data to analyze user profiles will help in content production, allowing for precise planning and targeted dissemination to improve content-user matching [2] - A new evaluation system is necessary for the all-media era, focusing on the effectiveness of communication rather than traditional metrics like publication volume and viewership [2] Group 2: Shift in Communication Platforms - The transition from "traditional main stage" to "internet main battlefield" requires mainstream media to adapt resources and focus towards the internet, especially mobile platforms [3] - An integrated production and communication mechanism must be established to align with internet communication characteristics, addressing the mismatch of traditional processes [3] - Mainstream media should develop independent new media platforms to gain control over user data and reduce reliance on commercial platforms, thereby enhancing their influence [3] Group 3: Expansion of Communication Functions - Mainstream media should evolve from being a mere information provider to a comprehensive service platform that connects the government and the public [4] - Strengthening local news service capabilities is crucial, as many mainstream media outlets currently focus on trending topics at the expense of local news [4] - The construction of comprehensive service platforms should include not only news but also embedded services related to people's livelihoods, government affairs, and smart city operations [4]

Group 1 - The event "2026 Intersection Co-Creation Week" was held in Nanjing, focusing on the theme "Three People Create Together for Far-reaching Change" [1] - The "Three People Create Together" initiative includes the "Curator Plan," "Creator Plan," and "Partner Plan," aimed at transforming mainstream media into a value co-creation node [1] - The "Co-Creation Blind Box" annual keywords were revealed, and 100 brands signed agreements to join the "New Agricultural Quality Products. Jiangsu Good Goods Museum" project [1] Group 2 - The "Thirteen i Treasures" were introduced, representing thirteen vertical tracks, emphasizing the integration of media, government, and services [2] - The event featured eight major thematic activities, including a technology lecture series and a community health initiative, all centered around "Media Integration + AI + Scene Innovation" [2] - The theme salon on January 18 revealed more "i+" content and included keynote sharing from attendees [2]

据悉，此次成立县级文化传媒集团是霍山县融媒体中心推动产业化、市场化运营的关键一步，旨在进一 步理顺事业属性与产业发展的关系。集团将通过企业化运作，拓展文化创意、电商服务、影视制作、文 旅融合等多元业态，构建"事业主导、产业支撑"的可持续发展机制。 霍山县融媒体中心近年来在新媒体传播、电商助农、文艺创作等方面积累了良好基础，其打造的"霍货 有名"电商平台入选全省媒体融合创新案例，创作的乡村振兴题材短剧荣获省"五个一工程"奖。成立文 化传媒集团后，融媒体中心将聚焦新闻宣传主业，进一步强化舆论引导功能；传媒集团则依托融媒体资 源开展市场化经营，反哺新闻事业，形成良性循环。 转自：安徽新闻网 本网讯（记者 唐欢 通讯员 王倩倩）2025年12月30日，霍山县文化传媒集团有限公司正式揭牌成立。该 集团是我省首家由县级融媒体中心投资组建并实行集团化运营的国有文化传媒企业，标志着县级融媒体 在深化体制改革、构建"事业分开、产业并进"的发展模式上取得重要突破。 （来源：安徽新闻网） ...

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Core Insights - The article highlights the significant impact of First Financial's coverage of the 2025 Central Economic Work Conference, achieving over 200 million total views across various platforms, including 7 trending topics on Weibo and multiple viral videos [1][2][3] Group 1: Reporting Strategy - First Financial executed a comprehensive reporting strategy, producing 30 articles and 24 videos within three days, resulting in over 200 million views [2] - The coverage included timely official releases, in-depth analyses from various reporters, and active engagement on social media platforms, leading to trending topics like "national subsidies" and "stabilizing new birth rates" [6][7] - The reporting was structured as a systematic campaign rather than a one-off event, ensuring a complete chain of coverage from immediate response to ongoing analysis [6] Group 2: Selection Criteria - The reporting utilized a three-dimensional approach to topic selection: policy dimension focusing on core signals, market dimension addressing key concerns, and livelihood dimension connecting policies to public interests [7][8][12] - Key policy signals included accurate assessments of economic conditions and major adjustments in policy direction, which were systematically compiled into a list of essential points for further reporting [7] - The market dimension specifically addressed pressing issues such as local fiscal challenges and financial reforms, ensuring the content was relevant to market participants [8] Group 3: Content Delivery - The combination of depth and breadth in reporting was achieved through a mix of 30 articles providing comprehensive coverage and targeted social media content that sparked discussions [34] - The use of video content emerged as a significant growth area, with 24 videos generating over 50 million views, demonstrating the effectiveness of visual storytelling in engaging a broader audience [35][38] - Different platforms were leveraged for their unique strengths, with Weibo focusing on trending topics, WeChat providing in-depth articles, and short video platforms maximizing reach through algorithmic recommendations [38] Group 4: Lessons Learned - The coverage provided valuable insights for mainstream media, emphasizing the need to evolve from mere information transmitters to agenda setters in an era of information overload [39] - The ability to translate complex economic policies into relatable language was identified as a core competitive advantage, enhancing public understanding and engagement [39] - The necessity of video content was underscored, as it significantly lowered barriers to understanding serious policy discussions, making them accessible to younger audiences [40] - A systematic and organized approach to media integration was highlighted as essential for effective reporting, indicating a shift towards a more interactive and consensus-building role for media in policy dissemination [40]