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预见2025:《2025年中国传媒行业全景图谱》(附市场现状、竞争格局和发展趋势等)
Qian Zhan Wang· 2025-11-25 04:00
转自:前瞻产业研究院 行业主要上市公司:蓝色光标(300058.SZ)、利欧股份(002131.SZ)、三七互娱(002555.SZ)、浙文互联 (600986.SH)、省广集团(002400.SZ)、芒果超媒(300413.SZ)、凤凰传媒(601928.SH)、中南传媒 (601098.SH)、浙版传媒(601921.SH)、皖新传媒(601801.SH)、世纪华通(002602.SZ)、山东出版 (601019.SH)、新华文轩(601811.SH)、中文传媒(600373.SH)、万达电影(002739.SZ)、天龙集团 (300063.SZ)、中原传媒(000719.SZ)、分众传媒(002027.SZ)、华数传媒(000156.SZ)、南方传媒 (601900.SH)、长江传媒(600757.SH)、中国出版(601949.SH)等。 本文核心数据:传媒行业企业营业收入;传媒行业利润总额 行业概况 1、传媒定义与分类 传媒或称"传播媒体"、"媒体"或"媒介",指传播信息资讯的载体,即信息传播过程中从传播者到接受者 之间携带和传递信息的一切形式的物质工具;1943年美国图书馆协会编著的《战后公共图书 ...
数智技术赋能媒体融合发展
Ren Min Wang· 2025-11-17 01:25
芒果数智工作人员谭雅心介绍,"山海灵通"融合语音识别、虚拟形象与山海璇玑大模型,塑造专家级Al 数字人导师。以裸眼3D带来沉浸式鉴赏,通过语音和触碰实现自然交互,构建"观察—思考"的学习闭 环。数字人从应答工具升级为文化引导者,提供主动讲解、探索引导与个性化服务,让文物真正"活"起 来。 高效,"一人就是一个移动编辑部"。在人民日报社展区,AI编辑部系统集成文生图、文生视频、视频转 译等先进AI能力,将过去需要团队协作的新闻生产流程,压缩至一人完成。人民日报社技术部工作人 员刘星宏介绍,AI编辑部是借助AI技术打造的新媒体视频创作工具集,从2020年至今历经6个版本迭代 升级,系统赋能策采编审发等环节,覆盖内容管理、生产赋能、矩阵分发、传播监测、内容审核等全业 务流程,创作出了一大批广泛传播的新媒体爆款作品。今年全国两会,人民日报社运用AI编辑部和智 媒引擎推出的中国式现代化主题短片《主角》,上线4天全网曝光量超6亿次。 智能,"让文物会说话"。在湖南广播影视集团有限公司展位,专为文博文旅打造的智能终端"山海灵 通"引人注目。 湖南省博物馆的镇馆之宝有哪些?明星展品豕形铜尊有哪些特点?轻触屏幕,数字人便如约而 ...
二〇二五中国新媒体技术展举办——数智技术赋能媒体融合发展
Ren Min Ri Bao· 2025-11-16 22:19
互动,"新技术你来体验"。在芒果TV展台,机器人"小玖"挥动手臂,踩着音乐节拍,时而跳着动感舞 蹈,时而和现场观众握手,观众竞相上去和"小玖"合影留念。 芒果TV智能算法部算法工程师王文倩介绍,作为具身智能综艺机器人,"小玖"在综艺节目《中餐厅9》 摩洛哥站中亮相。其硬件基础来自智元机器人,内部能听会说、能与环境互动的"灵魂"是基于自研的芒 果大模型独立开发的。"小玖"不仅可以实时进行中文、英文、法语、阿拉伯语4语种对话,还能即时为 中餐厅定制精美菜单与主题歌曲,可完成犀利锐评、趣味迎宾、资深向导、漫画海报设计等10余项任 务,展现了在智能化内容生产与应用上的前沿探索。 (文章来源:人民日报) 智能,"让文物会说话"。在湖南广播影视集团有限公司展位,专为文博文旅打造的智能终端"山海灵 通"引人注目。 湖南省博物馆的镇馆之宝有哪些?明星展品豕形铜尊有哪些特点?轻触屏幕,数字人便如约而至,用指 尖慢慢旋转屏幕上的豕形铜尊模型,伴随数字人的讲解,奥秘一一解开。 芒果数智工作人员谭雅心介绍,"山海灵通"融合语音识别、虚拟形象与山海璇玑大模型,塑造专家级Al 数字人导师。以裸眼3D带来沉浸式鉴赏,通过语音和触碰实现自然 ...
2025中国新媒体大会在长沙开幕 莫高义出席并作主旨演讲 沈晓明刘思扬致辞
Chang Sha Wan Bao· 2025-11-13 03:48
Core Viewpoint - The 2025 China New Media Conference opened in Changsha, focusing on the theme of "Intelligent Synergy and Systemic Reform" to discuss innovations in communication technology and media reform development [1][3]. Group 1: Conference Highlights - The conference featured key speeches from prominent officials, including the Deputy Minister of the Central Propaganda Department and the Director of the State Council Information Office, emphasizing the importance of media reform [1][3]. - Attendees discussed the significance of the 20th Central Committee's Fourth Plenary Session in shaping China's development blueprint for the next five years, particularly in enhancing the capabilities of mainstream media [3][4]. Group 2: Themes and Discussions - Participants highlighted the need to deeply study and implement Xi Jinping's cultural thoughts and the spirit of the 20th Central Committee's Fourth Plenary Session, aiming to strengthen mainstream ideological discourse and promote media integration [4]. - The conference included various forums and activities, such as content innovation, financial media, and technology application forums, showcasing a commitment to advancing modern communication systems [5].
周红波走访调研市属新闻单位并慰问新闻工作者
Nan Jing Ri Bao· 2025-11-08 01:55
在第26个中国记者节来临之际,11月7日,市委书记周红波走访调研市属新闻单位并慰问新闻工作 者,代表市委、市政府向全市广大新闻工作者致以节日问候。 在南京广播电视集团,周红波走进新闻演播厅、融媒播控中心、AI智媒创新研究院等,详细了解播 出安全保障、新媒体客户端建设、AI赋能新闻生产等情况。他说,人工智能的飞速发展为媒体转型带来 新的机遇和挑战,要强化互联网思维,拥抱变革、勇于创新,推动数字化智能化手段在内容生产流程的 深度应用,推出更多面向各类群体的"爆款"产品。要创新做好理论宣讲产品,把党的二十届四中全会精 神学习好、领会好、宣讲好、传播好。周红波强调,创新是为了更好地守正,要把正确的价值观贯穿每 一个节目、每一帧画面,加强意识形态风险防范和导向把控,让AI更好赋能正能量创作。 调研中,周红波还听取了报业和广电集团的经营和发展情况,强调要因势而谋、应势而动、顺势而 为,加快推动媒体融合发展,进一步提升主流媒体的传播力、引导力、影响力、公信力,不断做大做强 主流舆论,让党的声音传得更开、更广、更深入。要充分挖掘和用好南京的题材资源、文化资源、传播 资源,加强经济宣传引导,塑造城市良好形象,提升对外传播质效, ...
广西媒体融合三级贯通技术平台喜摘“王选新闻科学技术奖”一等奖
Guang Xi Ri Bao· 2025-11-02 03:00
Core Insights - The "Wang Xuan News Science and Technology Award" was awarded to the "Provincial, Municipal, and County Technical Platform Integration Project" by Guangxi Daily, highlighting its technological innovation and application value [1] - This award marks the second time Guangxi Daily has received the first prize, demonstrating its commitment to media integration through technology [1] - Experts in the industry have praised Guangxi's leadership in media integration practices, noting its replicable and promotable experiences [1] Group 1 - The 2025 "Wang Xuan News Science and Technology Award" recognized 181 projects, with 48 receiving first prizes, indicating a competitive landscape in media technology [2] - Notable trends in this year's awards include the full-chain empowerment of artificial intelligence, a shift from platform construction to deep application in media integration, and the emergence of ultra-high-definition and three-dimensional sound technology as mainstream [2] - The conference also released the "2024-2025 China Media Technology Innovation Report," which aims to define value coordinates and clarify development paths for technological innovation in the media industry [2]
2025第三届广播电视传媒广告产业发展大会传媒趋势论坛在北京举行
Sou Hu Cai Jing· 2025-10-23 22:04
Core Insights - The 2025 Third Broadcasting and Television Media Advertising Industry Development Conference was successfully held in Beijing, focusing on the theme "Media Empowering National Brands, Creating Youth in Industry Together" [1] - The forum gathered representatives from the broadcasting industry, renowned universities, and media organizations to discuss the integration of media industry trends and national brand development [1] Group 1: Industry Trends - The forum was hosted by Party Haiyan, Secretary-General of the Broadcasting and Television Industry Development Working Committee, emphasizing the need for the broadcasting industry to keep pace with the times and drive innovation for industry upgrades [3] - Lu Di, a professor at Peking University, analyzed opportunities and challenges in the context of media integration under the topic "Major Trends in the Development of the Media Industry in the New Era" [3] - Zhao Lili, General Manager of CTR Media Intelligence, shared insights on hot topics and marketing trends in the Chinese advertising market from a data perspective [3] - Zhou Wei, a researcher at CTR Media Research Institute, proposed transitional strategies for revenue transformation in broadcasting, providing new ideas for industry practice [3] Group 2: Case Studies and Innovations - Ma Hong, Deputy Editor-in-Chief of Beijing Radio and Television Station, shared practical achievements in the health and wellness sector under the theme "Solid Foundation and Innovative Development" [4] - Mu Hong, President of Advertising Culture Group, showcased the innovative exploration of media groups in their transformation through the presentation "Industrial Transformation of a Traditional Media" [4] - Zhou Fuzeng, Deputy Director of Zhejiang Satellite TV, introduced innovations and breakthroughs in content and business formats with the topic "Dare to Lead the World, Seek Development from New Business Formats" [4] - Zhou Jing, Deputy Director of the Marketing Center of Jiangsu Broadcasting and Television Station, demonstrated the vitality of broadcasting media in cross-industry collaboration through the case "Live Streaming Across Large and Small Screens" [4] Group 3: Collaborative Actions - The forum concluded with a media action ceremony initiated by directors from various broadcasting organizations, marking a new phase of collaboration between broadcasting media and national brands [6] - The event was witnessed by special guests, including Shi Huafen, Deputy Secretary of the Party Committee of the China Broadcasting and Television Social Organization, symbolizing the advancement of cooperation [6] Group 4: Future Outlook - The forum deepened the consensus on the collaborative development of media and national brands through trend interpretation, case sharing, and cross-industry dialogue [8] - The broadcasting industry is expected to continue using innovation as a driving force to help national brands like Moutai shine on the global stage, contributing to the narrative of youthful industry endeavors [8]
拓尔思与中航文化签署框架性合作协议 助推低空经济产业智能化升级
Xin Lang Cai Jing· 2025-10-17 09:28
Core Viewpoint - The signing event for the Aviation Industry Brain and Intelligent Media Technology Innovation Series took place at the 7th Tianjin Airshow, highlighting the collaboration between various entities to address challenges and opportunities in the media's intelligent era [1] Group 1: Event Overview - The event was held on the morning of October 17, featuring a signing ceremony at the Aviation Industry Group's exhibition area [1] - The chairman of Tuolsi, Shi Shuicai, delivered a speech representing the company during the event [1] Group 2: Collaboration and Alliance - Tuolsi signed a framework cooperation agreement with AVIC Culture to jointly establish the Aviation Intelligent Media Alliance [1] - The alliance is initiated by multiple organizations, including China Aviation News Agency, AVIC Golden Network, and Tuolsi, aiming to promote resource sharing and technological innovation [1] - The goal of the alliance is to advance the integration of media within the aviation industry [1]
倪虹:构建“暖新闻”全媒体传播体系推进系统性变革
Core Insights - The 2025 Media Integration Development Ordos Annual Conference was held in Dongsheng District, focusing on the systemic transformation of mainstream media through the establishment of a "warm news" all-media communication system [1] Group 1: Organizational Structure and Governance - The Ordos Media Center has adopted a "center + company" dual governance model, which has led to a 100% preservation and appreciation rate of state-owned assets over the past two years [3] - The company achieved a revenue of 140 million in 2024, representing an 18.5% year-on-year growth, supported by a financial safety net and resource activation mechanisms [3] Group 2: Operational Efficiency and Content Production - The organization has streamlined its internal structure, reducing the number of internal departments by 28% and middle management positions by 30%, with over 90% of personnel now focused on content production and dissemination [3] - The number of content production and dissemination units has been consolidated from 94 to 25, achieving a 73% reduction, thereby enhancing the efficiency of the "warm news" client platform [3] Group 3: Content Quality and Recognition - The content supply of the Ordos Media Center has significantly improved, with over 210 works receiving national industry news awards, and three reports shortlisted for the China News Award [4] - The "Warm City Focus" initiative has been recognized as one of the top ten excellent cases in the "Media+" category by the China Journalists Association for 2024 [4] Group 4: International Communication - The establishment of the Ordos International Communication Center marks the first city-level international communication center in Inner Mongolia, with its international communication cases recognized as exemplary [4]
打造情感“树洞” 敲开青年心门
Core Viewpoint - The "Bao you脱单" live streaming program by China Youth Daily serves as a new emotional communication platform for young people, addressing their intimate relationship issues in a relatable manner [2][6]. Group 1: Program Concept and Execution - The program was created to meet the genuine emotional needs of young people, moving away from traditional media's authoritative stance to a more service-oriented approach [2][4]. - The content design focuses on contemporary emotional pain points, using relatable topics and a peer perspective to engage the audience [2][3]. - The integration of music and interactive discussions during live sessions enhances the emotional connection and provides a unique immersive experience for viewers [2][3]. Group 2: Team Development and Innovation - The project originated from the administrative department, showcasing a "reverse involution" approach that allowed team members to rapidly develop new skills in content creation and user engagement [3][5]. - The shift from a management mindset to a user-centric approach was crucial for the program's resonance with the audience, emphasizing the importance of understanding young people's needs [4][5]. Group 3: Future Directions and Goals - The team is exploring ways to connect online live streaming with offline services, aiming to create a comprehensive interaction model that includes live broadcasts, user participation, and professional consultation [5][6]. - The ultimate goal of the program is to accompany young people in their emotional growth, fostering a sense of community rather than merely facilitating romantic connections [5][6].