Core Points - The UK Competition and Markets Authority (CMA) is proposing to designate Google (GOOGL.US) as a "strategic market status" company to enhance regulation of its search engine business [1] - This is the first recognition under the new regulatory framework for tech giants, allowing the CMA to enforce fairer commercial ranking of search results by Google [1] - If approved in October, the CMA will require Google to simplify user access to competing search services and provide greater transparency and control for publishers whose content appears in search results [1] - Google currently holds over 90% of the search market share in the UK, and the CMA acknowledges the need for improved competition and innovation despite the benefits Google brings to the market [1] Regulatory Measures - The CMA aims to implement targeted measures that will provide more choices for UK businesses and consumers, enhancing their control over interactions with Google’s search services [2] - Google has expressed concerns that the CMA's considerations are broad and lack focus, potentially impacting UK businesses and consumers significantly [2] - The CMA plans to take further actions starting in 2026 to address more complex long-term issues related to Google's treatment of vertical search competitors and search advertising transparency [2]