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华为MatePad Pro 12.2 英寸发布,生产力与创作力成“平板电脑”核心基因
第一财经· 2025-07-24 10:16
Core Viewpoint - The article emphasizes the shift in the tablet market towards productivity and creativity, highlighting Huawei's MatePad Pro 12.2 inches as a leading example of this transformation, effectively addressing user needs through technological advancements and innovative features [1][25]. Market Position and Trends - Flexible working has become a new trend in the workplace, with increasing demand for productivity and creativity tools in mobile scenarios. Huawei's tablet leads the domestic market with a 34.5% market share in Q1 2023, showcasing its understanding of user needs and technological breakthroughs [1][2]. - Traditional tablets have struggled with positioning due to the dual pressures of expanding smartphone screens and increasingly lightweight laptops, leading to a decline in their unique entertainment appeal and limited functionality in professional settings [3][25]. Product Innovations - Huawei has continuously innovated its tablet offerings to fill the capability gaps of traditional tablets, with significant product iterations such as the MatePad Pro 11 inches in 2022 and the MatePad Pro 13.2 inches in 2023, which introduced PC-level capabilities and multi-window support [3][6]. - The MatePad Pro 12.2 inches features a dual-layer OLED screen, providing a peak brightness of 2000 nits and a contrast ratio of 2,000,000:1, ensuring clarity even in bright environments [22][23]. Software and User Experience - The integration of HarmonyOS 5 enhances the MatePad Pro 12.2 inches, offering a full-scene adaptation and advanced productivity tools, such as professional-grade applications for video editing and office tasks [10][12]. - The device includes the "Tiangsheng Huihua" app, which has gained popularity among creators, offering upgraded features like animation capabilities and realistic oil painting brushes, thus enhancing the mobile creative experience [14][15][18]. Future Directions - Huawei's approach signifies a shift from viewing tablets merely as entertainment devices to recognizing their potential as core productivity and creativity tools, setting a new benchmark in the tablet industry [19][20][25]. - The ongoing evolution of the MatePad Pro series and its associated applications aims to create a comprehensive mobile creative ecosystem, lowering barriers for creators and enhancing the quality of mobile production [18][24].