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行业承压,郎酒“固本”先行!汪俊林定调:商家利益、团队稳定是头等大事!
Mei Ri Jing Ji Xin Wen· 2025-07-07 07:26
Core Viewpoint - The chairman of Langjiu Group, Wang Junlin, emphasized the importance of maintaining merchant interests and team stability during the mid-year conference, addressing current industry challenges and showcasing Langjiu's strategic foresight [1][10]. Group 1: Strategic Focus - Langjiu's strategic determination is encapsulated in "eight persistences" and "four assurances," with a focus on protecting merchant interests and ensuring team stability as top priorities [1][3]. - The long-term advocacy of "altruism" is highlighted as a means to create a positive industry ecosystem, where stable teams ensure product quality and market foundation, and maintaining merchant interests is key to stabilizing the pricing system [3][5]. Group 2: Market Positioning - Langjiu refuses to engage in price wars, aiming to maintain price stability and protect merchants' profitability amidst high channel inventory and market pressures [5][7]. - The company aims to enhance merchant income and optimize market order as a priority for 2025, indicating a commitment to a sustainable business model [5][6]. Group 3: Organizational Structure - Langjiu has undergone significant team upgrades to enhance collaboration across departments, aiming for a more professional and efficient market competition [6][9]. - The restructuring of marketing and operational entities into seven major units aims to improve market insight, decision-making efficiency, and tactical execution [9]. Group 4: Team Stability - Wang Junlin identifies team stability as crucial for maintaining market confidence and ensuring consistent product quality, especially in a turbulent industry environment [8][9]. - The company has implemented a "quasi-company system" for its brand divisions, granting frontline teams greater operational autonomy and flexibility to respond to market changes [8][9].