Core Viewpoint - The air conditioning market in China is experiencing a significant surge in sales due to extreme heat, with various companies reporting record sales and installation numbers. However, there are concerns about potential demand exhaustion and price competition in the future [1][5][6]. Group 1: Domestic Market Dynamics - The air conditioning sales have seen a dramatic increase, with some brands reporting sales volumes doubling compared to previous years due to high temperatures [2][3]. - Companies like Hisense and Midea are operating at full production capacity, with Midea achieving a record installation rate of 245,000 units in a single day [4][1]. - The introduction of government subsidies has further stimulated demand, with companies like Sichuan Changhong reporting a 20.9% increase in offline sales from January to June [5][6]. Group 2: Price Competition and Market Challenges - There is a notable decline in prices, with online air conditioning prices dropping by 9.12% year-on-year, leading to increased competition and uncertainty in the market [6][7]. - Companies are facing challenges with inventory management due to fluctuating prices, which has resulted in a shortage of stock to meet the sudden surge in demand [7][6]. - Analysts warn that the current high growth rates may not be sustainable without continued government support and that the market may revert to more stable growth patterns [5][6]. Group 3: International Market Opportunities - The European market is witnessing a shift in consumer behavior towards air conditioning, driven by extreme heat, with Chinese brands like Midea and Gree reporting significant sales increases [8][9]. - Midea's air conditioning sales in Europe grew by 35% in the first half of the year, with some products selling out due to high demand [8][9]. - The potential for future exports remains strong, with projections indicating that the number of air conditioning units in the EU could more than double by 2050, presenting a significant opportunity for Chinese manufacturers [9][10].